Monitored, collected, and synthesized data from online, print, and social media on a daily basis utilizing both proprietary and standard research methodsPrepared daily, weekly, and ad hoc reports detailing current industry trends and competitive insights for clients including Microsoft, Starbucks, SC Johnson, Norton, and the Business Software AllianceAnalyzed qualitative data to measure tone, key message penetration, competitive standing, and media reach based on client specificationsServed as secondary research team support for leaders in the technology, health, government, consumer and finance industries

Offered research and reference assistance for WMU students, faculty, staff and the outlying Kalamazoo communityProvided instruction and navigation of WMU's catalog, databases, alphabetical and numerical shelvingReinforced general knowledge and understanding of basic library functions and library services to assist patrons' needs within the library.Explained alphabetical and numerical shelving based on LC classification, Superintendent of Documents classification (SuDocs) and Dewey Decimal classification

Implemented and instructed general weight training circuits for members Executed of opening and closing procedures Managed daily operations (building and equipment maintenance) Addressed and advertised gym services offered by collaborating with the public for membership sales

Advocated for wellness through lifelong physical fitness and activity. Advocated for public school physical education. Planned and implement activities and events for various non-profit organizations that promote physical education, fitness and activity.