Business Consulting Director for Commerce & Marketing Cloud. SVP Executive alignment for Commercial Retail & Consumer Goods. Work closely with client Executives for value realization concerning DTC initiatives, CX Strategy & data-driven business impact. Strategy & Leadership Conduct intensive market research & partner with Sales Engineering to develop advanced points-of-view for use in customer-facing, internal & sales presentations.  Develop & evolve needs analysis, business impact, and solution development frameworks to scale across Salesforce Marketing & Commerce Cloud. Work with cross-functional business teams to generate & deliver enablement for sales professionals. First-principles & design thinking methodologist with proven results.

Partner with and lead teams to help Salesforce's most strategic prospects and customer accounts uncover and unlock the value in their consumer experiences, whether B2C, B2B, or B2B2C.

Develop and deliver innovative B2C and B2B digital marketing and customer experience strategies, whether with new prospects as part of the business development process or with existing customers to help expand, strengthen and grow their customer relationships.In collaboration with internal team members (across sales, service, product, and solution consulting) and C-level client contacts across industries, drive consensus around digital strategic vision as well as key areas of focus through a value-based roadmap to execution.

Lead the Data Strategy practice with responsibilities to integrate business intelligence, email strategy, advertising campaigns, and traditional media performance. Work with data science teams to uncover business intelligence insights & improve campaign performance. Interpreted KPI failures and worked with a cross-functional team to remedy issues with CX design flaws, resulting in immediate uptick in client-sales-performance.  Lead journey mapping exercises to find key data and marketing inflection points to drive revenue and product adoption. Managed client, vendor and stakeholder relationships negotiating time, scope and deadlines. Increased scope and capabilities within existing clients regarding data-science, journey personalization & loyalty programs. Marketo Certified Expert

Lead CX/UX Strategy & Product Specialization for first party data programs. Duties include line supervision, CX/UX design, pre-sales, marketing strategy, & project management. Gathered Voice of the Customer feedback for development & product feature innovations Worked closely with sales to develop proof of concept designs & gather functional needs requirements Managed producers & designers to standup proof of concept designs, client work & on-going projects. Designed popular campaigns driving acquisition with ARIA Las Vegas, Verizon PDP & Microsoft Enabled customers on product-use and managed user adoption, renewals and expansions.

Principal Consultant delivering Marketing & Commerce campaigns from advertising through new customer acquisition. Duties included eCommerce strategy, site launches, brand management & revenue performance. P&L responsibility for multi-million dollar eCommerce operation in all channels: web, mobile, email, social, SEO, SEM, PPC and CRM marketing Managed retail, cpg and e-tailer, ecommerce sites (magento, paypal, woobox, and wordpress) Created marketing strategy, seo, paid media, social, blogger outreach & email for dozens of multi-million dollar ecommerce companies Developed marketing automation strategy & implementation Expert in transactional email automation strategy leveraging mailchimp/mandrill and Act-On Built custom analytics dash integrating Magento, Google Analytics, PPC & RJ Metrics► TRUKFIT - Email marketing design, analytics and email revenue generation► Voli Spirits - Social media contests, email marketing, social media content strategy► Pitbull - Brand strategy► 3 Doors Down - Email marketing► Chris Daughtry - Email marketing, strategy► HTY Gold - Email marketing, analytics, email revenue generation, SEO, PPC. ► ArtTutor.com (London, UK) - Strategic planning► KenTamplinVocalAcademy.com - Social media, content, promotion► Miami Subs - Social media sweepstakes, email marketing► RockDoc - Brand manager, digital strategy, product marketing, analytics, paid media► JumpJet - Email marketing, paid media, marketing automation, analytics, PR► ActiveCare - Paid media, PPC, SEO, site design, email marketing, lead acquisition, analytics► PB Peanut Butter - SEO, PPC, email marketing► OakRidge Global Energy - Paid media, PPC, SEO, site design, email marketing, lead acquisition, analytics► Business Calcium - Brand Manager, interim Director of Services► 800Razors.com - Paid media, PPC, SEO, site design, email marketing, lead acquisition, analytics--------------------------------------------

►Created executive level analytics presentations demystifying complex metrics into contextual actionable data►Full P&L responsibility for multi-million dollar eCommerce operation in all channels: web, mobile, email, social, SEO, SEM, PPC and CRM marketing►Launched or optimized several retail, cpg and e-tailer, ecommerce websites leveraging magento, paypal, woobox, and wordpress►Responsible for vendor management for analytics, blogger outreach, agency & creatives services deliverables►Managed offshore team for SEO, site design, database reports and general site maintenance►Created marketing strategy including seo, paid media, social, blogger outreach & email for dozens of multi-million dollar ecommerce companies►Managed paid media budgets nearing 40k a month, consistently driving results above customer expectation►Led marketing automation vendor selection, implementation, strategy, & site design►Developed marketing automation strategy & implementation for JumpJet, RockDoc, HTYGold, others, generally including 10+ weeks of email content, offers & surveys►Developed scoring models & marketing funnels for many clients►Reviewed page analytics & implemented optimization strategy►Optimized retail pages based on heat maps, analytics, keyword performance & marketing automation data►Expert in transactional email automation strategy leveraging mailchimp/mandrill and Act-On►Led analytics dashboard integration project with Magento, Google Analytics, PPC & RJ Metrics►Blogger Outreach►Product Management►Project Management►Process Design►Revenue Management►eCommerce Optimization►Social Media Marketing,►Strategy,►Positioning & Launch Prep►Branding & Awareness►Engagement►Influencer Identification Methodologies►Social Media Performance Measurement►Conversion & Activation ►Email Marketing►Social Media Monitoring►Webinar Coach►Speaker►Thought Leader For Influence & Social Media Performance

Manage business technology & lead product management efforts for a B2B Social Influencer demand platform. Conducted wide competitive research to develop a B2B SaaS Social Rank & Influencer Identification product and helped bring them to market.  Extrapolated user feedback, prioritized pain points for remedy and drove user adoption across our portfolio. Led VoC and worked with development teams to generate significant product improvements Led product marketing strategy, content creation & building sales collateral Developed the primary data-modeling for social rank and influence. Public speaker, content producer and advocate for our products, social influence & influencer identification

I spent nearly 6 years in sales and business development learning all manner of businesses and modes of operation. Generally I worked in small and startup companies. I often invented the language and business propositions that facilitated sales & business development as well as participated & facilitated other business operations such as marketing, training and cultural enrichment.- Sold the largest Managed PCI compliant hosting contract in company history, valued at 1.7mm- Increased revenue 1,049%, creating 2mm in revenue for an infosec startup in 2 years