Manager, Marketing And Design
Exton, Pa
As manager at the premier membership society for technical cable telecommunications professionals, my responsibilities included leading in-house and outsourced creative development. This included directing the conceptual design, content creation, written copy, and production for marketing print collateral materials, publications, video, advertising, and digital communications of SCTE/ISBE programs. The scope of my work also included strategic planning and management of marketing campaigns, new product launches, and communications supporting industry initiatives for the Society's membership, standards, training, and certification department programs. In addition, I promoted SCTE/ISBE's events and national conferences, including the industry's leading technical trade show, Cable-Tec Expo. I also co-lead department strategy development, lead brand management, and maintained brand consistency across all SCTE/ISBE communications.I won several industry awards while serving as the lead for communications of 'Energy 2020', cable's energy management initiative. I executed fundraising, marketing, donor relation activities, and developed the website for the SCTE Foundation. Also, I lead the branding development and launch of CORTEX, the Society's expert development system. Finally, I managed sponsor partnerships and Industry initiatives with companies such as Comcast, Time Warner Cable, Liberty Global, ARRIS, Cisco, Ericsson, Dolby, VMware, and Alpha Technologies.