Insight Manager
CurrentI lead on the development and delivery of SUSU’s strategic approach to insight across the organisation to better understand our membership and work to embed a culture of insight at all levels within SUSU.In 2023 I led and designed the successful implementation of Student Experience Surveys, replacing previous methods and expanding a project I launched in 2022 focused on PhD students, to monitor the experience of all students and track across benchmarks across the year. This was a major collaboration, led by SUSU and involved working closely with key external stakeholders in the University. The first year of surveys broke previous engagement levels and response rates.I have overhauled SUSU’s data accessibility to the wider staff team through the use of Power BI to create interactive dashboards. All teams can now explore who is engaging in their activities, what we know about those students, what feedback we are receiving, and what we know about who isn’t engaging so they can use data to evolve how they reach those students.I have also developed personas of our membership to break down the population and combine multiple data streams to better understand their behaviours and needs. This has been presented in a way that non-data technical staff can easily look at which personas they’ve reached, which haven’t, and learn from what we know about them (e.g. interests, communication habits, etc.) as part of their washups. I have presented on this at multiple conferences and am advising several unions on how they can deliver the same for their members.