Digital Content Manager
Current- Grew station’s digital audience and presence to #1 in the market, from #3 or #4 (Comscore)- Led, executed, and revamped digital strategy to successfully meet or exceed corporate quarterly KPIs three times, and to nearly meet them other times- Led station’s digital plan and strategy through three landfalling hurricanes — Ian (September 2022), Nicole (November 2022), Idalia (August 2023) — in less than a year through numerous articles, hours of wall-to-wall coverage and live-streaming, push alerts, social graphics, and social media.- Helped launch and organize the station’s OTT/CTV app, FOX Local- Continue to use Google Trends, Adobe Analytics, and other data points to constantly refine our SEO, web traffic, mobile traffic, and overall digital strategy and focus
