Josh Kramer Email & Phone Number

New York, New York

Serve as the leader in driving commercial business across all MLS clubs; increasing overall sponsorship revenue while catalyzing innovation, building sustainable business models, and introducing strategies which harness brand, marketing, and analytics to deliver revenue opportunities. Specific focus on trend analysis, negotiation, developing consensus amongst stakeholders, implementing standards of excellence, and evolving business methodologies.

Charlotte, North Carolina

Formulated and lead the implementation of strategies that shape brand impact, maximize marketing ROI, and establish year-over-year sustainable business growth. Served as the ultimate brand champion; harnessing each organizational vertical to shape brand image, construct and fortify emotional bridges with customers, positively impact the community as a consistent force for good, drive customer engagement through the creation and distribution of compelling digital and social content, and develop PR strategies to enhance brand perception and build market share with an end game of driving revenue for this high-profile NBA sports organization with franchise value exceeding $1B. Highlight of Achievements: • Propelled brand metrics to all-time highs through skillful introduction and integration of marketing strategies and disruptive solutions across digital, public relations, brand, creative, live experience, and community verticals.• Lead creative design of all team brand identity assets including logo designs and refreshes, uniform designs, seasonal themes, building and event branding, digital branding, and external marketing communications. • Drove business forward and sustained an ever-evolving competitive model by serving as the lead visionary, implementing innovative strategies, and creating a lifestyle-centric brand position connected to entertainment, fashion, and pop-culture. • Developed and introduced content strategies across digital and social channels focused on delivering awareness, igniting engagement, capturing conversion, and inspiring advocacy.• Established a full-service internal creative agency supporting organization on all product and brand campaigns, graphic design and video production, brand consistency, and marketing consultation.• Lead all aspects of brand strategy and marketing of Hornets Venom GT; the official Hornets esports team competing in the NBA2K league.

Charlotte, North Carolina

Successfully negotiated and secured substantial revenue streams through high-visibility corporate partnerships. Directed all aspects of ideation, development, and implementation of brand strategy across internal and external business channels to maximize revenue potential. Highlight of Achievements: • Drove record-breaking corporate partnerships net revenue of $14.9M, $15.2M, and $16.3M in three consecutive years through acquiring and onboarding new clients. • Generated team-high revenue streams across retail, tickets sales, and corporate partnerships through the development and implementation of compelling creative campaigns focused on authenticity and organic engagement. • Modernized company brand position with innovative strategies and unique content focused on millennials and gen z.• Delivered premium quality, on-budget, on-time sales and marketing campaign tools by leading creative services production of 1500+ design projects annually in print, web, video, and animated motion graphics.

Successfully drove ticketing, partnerships, and retail revenue and significantly expanded audiences across television, radio, in-venue events, and digital media channels by developing and implementing modernized brand marketing strategies. Oversaw Digital, Media, Creative, Event Presentation, Retail, and Technical Operations departments.Highlight of Achievements: • Successfully spearheaded comprehensive transformation of organizational identity from application to rollout, including logo system design, intellectual property acquisition, sales and partnerships campaigns, arena brand signage, media strategy, and retail launch.• Drove $90M in ticket sales and corporate partnerships revenue by developing campaigns rooted in data analytics, creative vision, audience voice, and predictive modeling. • Achieved an 80% increase in email database and 400% increase in social media followers across Instagram, Snapchat, Twitter, and Facebook.• Achieved 89% fan approval rating of the new Hornets logo kit and developed social media campaigns resulting in more than 1.5M individuals engaging with the new logo system within the first 48 hours of release.

Charlotte, Nc

Directed creative concept development, production, and execution of innovative sales and brand campaigns. Served as lead contact with external agencies and executed all photo and video production shoots. Developed media placement strategy for TV, radio, print, digital, and social media. Winner of 2011 Gold Addy Award and 2010 Silver Addy Award for brand marketing.

Charlotte, Nc

Produced and directed all Charlotte Bobcats home games and team events. Shaped brand messaging and supported marketing campaigns driving revenue through in-venue retail, concessions, and ticket sales.

Miami, Fl

Directed entertainment, production, and programming of Miami Heat basketball games, events, and player appearances. Produced and directed Miami Fight Nights Boxing, WNBA Miami SOL Basketball Games, and Annual Team Gala. Executed in-venue and external marketing strategies specifically focused on engaging and expanding new audiences.