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Insightful and passionate market research professional with experience deriving usable insights from large scale surveys, social media data, and qualitative methodologies. Deep knowledge of message testing, experimental design, campaign evaluation, and audience segmentation. Experience reporting key strategies to a variety of stakeholders.
Tuscany Strategy Consulting
View- Website:
- tuscanystrategy.com
- Employees:
- 29
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ConsultantTuscany Strategy ConsultingLos Angeles, Ca, Us
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Research DirectorMmr Strategy Group Mar 2022 - Jul 2024Los Angeles, California, United States -
Senior Research ManagerMmr Strategy Group Jun 2021 - Mar 2022Los Angeles Metropolitan AreaDesign experimental surveys to inform litigation surrounding:-False advertising claims-Likelihood of confusion-Genericness-Secondary meaningProgram custom surveys -clients ranging from children's toys to total knee replacement systems-featuring text recognition, internal/external controls, advanced survey flowsAnalyze experimental data and help shape expert reportsCoordinate survey panels, vendors, and subject matter expertsPerform secondary data analysis and collect custom primary data across multiple industries.Active in connecting with clients from start of research process through final report writing.
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Postdoctoral Research AssociateKeck Medicine Of Usc Jun 2020 - Jun 2021Pasadena, California, United StatesCollected, analyzed, and published insights from social media data to inform tobacco regulatory efforts. Currently co-lead a national research group investigating intersection of social media marketing and flavored tobacco products. Also co-leading a research project leveraging focus group data from Los Angeles teens to develop anti-vaping social media messages.Additional experience teaching a doctoral-level Health Behavior Research methods course through the Keck School of Medicine. -
Roy H. Park Doctoral FellowUniversity Of North Carolina At Chapel Hill Jul 2016 - Jun 2020Chapel Hill, NcDoctoral fellow in Mass Communication and Interdisciplinary Health Communication specializing in attitudes and beliefs surrounding addictive substances, advanced psychographic and behavioral survey design, quantitative campaign evaluation methods, and social determinants of health. -
Graduate Teaching AssistantThe University Of Kansas Jan 2016 - Jun 2020Lawrence, Kansas Area• Lead instructor for J-304 Media Writing• Teach writing techniques for print, broadcast, web, and basic video and audio editing.• Design and evaluate lessons and assignments for a core competency course.• Provide guidance on interviewing, source credibility, media literacy, persuasive and informative writing, and message construction. -
Graduate Teaching AssistantThe University Of Kansas Aug 2015 - Jun 2020Lawrence, Ks• Lead instructor for J-302 Information Management• Teach undergraduate students how to perform applicable research into a variety of different markets• Lead, grade and instruct a 35 person class• Provide techniques for gaining insights into: source credibility, for-profit organizations, non-profit organizations, public data, survey research, interviewing and information aggregation
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EditorThe University Of Kansas Aug 2015 - Jun 2020Bremner Editing Center, Lawrence Ks• Provide editing recommendations to undergraduate and graduate Journalism and Mass Communication students• Teach proper citation as well as AP and APA style• Help craft cover letters, resumes and assignments for everything from event reporting to strategic communication campaign projects• Help assure quality content output for a wide variety of projects and students
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Strategic Planning InternIntouch Solutions Jun 2015 - Aug 2015Overland Park• Developed patient personas and patient journeys• Developed and presented digital strategies to both internal and client audiences• Performed and presented secondary research both internally and to clients• Represented my department in interdepartmental meetings as well as phone and in-person meetings with clients and other agencies• Developed digital concepts to address gaps in care for MS• Helped develop POVs on microsites, vanity URLs and other digital delivery methods• Worked to develop digital strategies for medications treating MS, opiate addiction, NOH, atopic dermatitis, diabetes, seasonal allergies, cold and flu and others -
Graduate Teaching AssistantThe University Of Kansas Jan 2015 - May 2015Lawrence, KsI schedule, coordinate, evaluate, and copyedit for a 50+ person multimedia newsroom. My duties include coordinating between producers, supervisors, faculty members, and students as well as helping young journalists develop valuable skills across print, web, and broadcast media.
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Graduate Research AssistantThe University Of Kansas Jan 2015 - May 2015Lawrence, KsI grade and evaluate a Media Ethics course as well as help design exploratory research on the boundaries between government and personal speech.
Josh Barker Skills
Josh Barker Education Details
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Interdisciplinary Health Communication/Mass Communications
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Gpa: 3.9/4.0
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English
Frequently Asked Questions about Josh Barker
What company does Josh Barker work for?
Josh Barker works for Tuscany Strategy Consulting
What is Josh Barker's role at the current company?
Josh Barker's current role is Consultant.
What is Josh Barker's email address?
Josh Barker's email address is jbarker@ku.edu
What schools did Josh Barker attend?
Josh Barker attended University Of North Carolina At Chapel Hill, The University Of Kansas, The University Of Kansas.
What skills is Josh Barker known for?
Josh Barker has skills like Research, Public Speaking, Editing, Microsoft Excel, Strategic Planning, Social Media, Writing, Management, Copywriting, Marketing, Project Management, Endnote.
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