Josh Opat Email & Phone Number

Denver, Colorado, United States

• Design and implement strategic programs and communication campaigns on a variety of initiatives and projects aligned with agency goals.• Led branding and marketing campaign for the launch of RTD’s new fare payment system, RTD MyRide, while collaborating with multi-department account-based ticketing group to ensure successful transition using an in-depth understanding of backend systems, mobile app, transit card, payment and validation methods.• Currently developing RTD’s 2024 fare product suite, estimated to generate $61-64MM in 2024, defining and naming products for all bus, rail, and paratransit services. • Annually coordinate the update and production of RTD's fare products while applying changes to products, validators, Ticket Vending Machines (TVMs) and RTD Online Store.• Manage project components and communications processes for multiple departments including Planning, Operations, Finance, Mobile Technology, Digital, IT, Civil Rights and Market Development by gathering, analyzing, and prioritizing resources and information channels.• Managed branding and marketing for Zero Fare for Better Air and Zero Fare for Youth programs while navigating and supporting state and local agencies, internal teams and various partners.• Collaborate with Creative Services and Major League Baseball to develop a commemorative transit card for the 2021 MLB All-Star Game, adhering to strict brand standards and legal requirements.

Denver, Co

• Led the development and execution of a multimedia advertising campaign for the City of Aurora while spearheading the redevelopment of the Aurora brand.• Acted as the primary liaison between the client group, partners, third-party vendors, and media representatives ensuring seamless communication and collaboration.

Denver, Co

• Performed thorough operational and financial analysis to evaluate the feasibility of acquiring or partnering with a natural resources company generating $4MM in annual sales.• Developed comprehensive forecasting models to determine viability of acquisition taking into account relevant tax laws, corporate structures, financials and existing contracts.

Denver, Co

• Served as the primary point of contact for the Colorado Department of Transportation (CDOT) account, overseeing an annual budget of nearly $1MM to produce multimedia advertising campaigns focused on various public safety issues.• Led the account team in securing a $200k annual Motorcycle Operator Safety Training program contract during the transition of ownership from CDOT to the Colorado State Patrol.• Managed state and federal budgets and ensured contract compliance with parameters set by state, federal, and CDOT regulations.

Washington D.C. Metro Area

• Developed award-winning, multi-medium advertising campaigns from concept and budgeting to production and execution while achieving client’s goals. • Executed comprehensive campaigns for Metropolitan Washington Airports Authority (MWAA) including radio, print and digital to promote travel from both Reagan National and Dulles International airports. • Led branding exercise to unify and communicate MWAA brand by positioning as the overarching authority responsible for managing both Reagan and Dulles airports. • Led complete rebranding of Virginia Railway Express (VRE) to modernize and unify the brand and create consistency in agency communications and materials. Elements included logo and tagline variations, system maps, website, monthly seat drop publication RIDE magazine, monthly CEO Report, schedules and in-station signage, presentation decks and internal communication materials. • Project Manager for complete redevelopment of VRE website. Managed team comprised of client, agency and web programming partner to design and launch a mobile-optimized, responsive design website with a new CMS giving client ability to manage website and tools. • Orchestrated Arlington County Commuter Services’ (ACCS) Car-Free Diet campaign, one of the most extensive eco-friendly campaigns in the Mid-Atlantic region, managing creative productions including print, photography, video, animation, physical installation, web and digital.• Launched awareness campaign promoting the Maryland Transit Administration’s (MTA) new MARC Weekend Train Service. Led creative process and messaging to communicate benefits to markets in Washington, DC and Baltimore, MD to promote travel between the two cities.• Managed partner research firm to conduct a system-wide MTA customer satisfaction study to gain insight into commuter travel habits, demographics and opinions of MTA services for continued improvement of services, operations and messaging.

• Developed strategies for the budgeting, planning and purchasing of media schedules• Client presentations• Improved and managed the organization of all in-house media documents• Ensured the most efficient and cost effective schedules by collaborating with media buyers and reps• Compiled essential media billing packets to confirm the proper allocation of all media expenditures

• Managed digital and print advertising campaigns for individual clients and client groups• Collaborated with art department to design and place all client advertisements• Consistently relied upon to develop and create campaigns under tight budgets and deadlines• Contributed to the conception of eye-catching television commercials by working closely and creatively with clients and an in-house production department• Planned media schedules and sound budgets with Intermark’s media department• Ensured cohesion across all platforms by diligently communicating with clients, in-house departments, third-party vendors, media representatives, co-op, compliance, and legal