Josh Parto Email & Phone Number

Toronto, Ontario, Canada

• Optimized and monitored Meta social media ad campaigns, achieving a 75% reduction in CPC and hitting signup capacity within 24 hours through strategic targeting and adjustments.• Designed and executed email marketing campaigns in Mailchimp, rethinking headlines, previews, and sender names to boost engagement, increasing click-through rates by 272% (to 3.5%).• Planned and maintained a weekly content calendar in Hootsuite to coordinate posts across platforms and ensure recognition of important media events and holidays; used online listening tools to keep up with brand discussions.• Created and redesigned branded social, digital and print graphics using Canva, ensuring consistency with brand messaging and delivering eye-catching visual content across platforms.• Developed SEO performance reports using SEMrush, providing actionable insights to improve search visibility.• Collaborated within team and across the organization, breaking down silos and enhancing strategic flow of ideas.

• Produced podcast content to engage the foundation’s audience, amplifying awareness of the foundation’s mission.• Refined video transcripts to distill complex ideas into accessible content, significantly boosting its shareability and impact on the audience.• Collaborated independently while maintaining strategic, two-way contact with marketing and academic teams.

London, England, United Kingdom

• Designed bespoke music playlists for seasonal campaigns and physical retail by obsessively researching new music and mining social media insights, unifying the brand's sonic identity worldwide.• Partnered with leadership to curate an immersive pop-up experience in London, England in the summer of 2023, boosting the brand's experiential retail strategy and creating a memorable environment for visitors.• Engaged consistently with creative teams and retail staff to synchronize brand tone strategy.

• Transformed raw interviews with marketing leaders into captivating stories, bolstering Salesforce’s B2B content marketing strategy through compelling audio content.• Contributed to the launch of a consistently Top 50-ranked show, reflecting my ability to significantly grow an audience as part of a team.• Ensured brand integrity and established audience credibility on a weekly basis, fostering trust among listeners.

Toronto, Ontario, Canada

• Worked closely with journalists to transform raw interviews into compelling stories that resonated with the target audience.• Successfully adapted content to meet the specific standards and requirements of various digital platforms, ensuring consistent messaging and optimal presentation.

Postgraduate Certificate, Marketing Management - Digital Media

1:1 Dean's Honours List

Bachelor Of Arts - Ba, Media Production

2:1 Honours

Postgraduate Certificate, Sound Design

1:1 Dean’s List