Associate Director
CurrentAs the Associate Director, I specialize in developing and implementing comprehensive digital, experiential, and viral media strategies. My focus is on optimizing investment across diverse mediums to maximize our clients' engagement with their target audiences, ensuring both innovative solutions and measurable results.• Spearheaded planning across digital, TV, social, OOH, and programmatic channels through extensive collaboration.• Led strategic initiatives, including deck creation, budgeting, channel allocation (Tardiis), and audience development (MRI).• Cultivated strong relationships with key stakeholders, including clients, internal teams, and leadership.• Managed fiscal year budgets exceeding $200MM, ensuring optimal allocation and use of resources.• Supervised daily campaign operations, ensuring adherence to KPls and successful delivery.