Racing And Media Executive
CurrentThe Racing and Media Executive is placed with in the Marketing Department, and is the conduit between racing, events, sponsorship, media and the membership product.• Relationship management - between Melbourne Racing Club, licensed persons, media, sponsors and racing product• Creation of marketing concepts in line with the racing product to support sponsorship and membership• Developing sponsorship activation with the racing product• Increasing membership engagement with the racing product and club sponsors• Work alongside the Racing International Executive to improve the quality of international contenders for the Caulfield Cup• Acting Media Manager during 2011 Spring Carnival• Copy Writing, including racing content for Members Communications, magazine & EDM• Work across Club departments including operations, food and beverage, corporate sales team, and members initiatives to develop marketing conceptsAchievements:• Introduced monthly meeting of Caulfield horse trainers to provide updates, engagement, receive updates and build relationship between Melbourne Racing Club and MRC licensed tenants• Created new racing product, including Blue Sapphire, Marathon Series and Caulfield Classic• Establishment of Racing Industry Liaisons• Established MRC Members Horse Club with purpose to engage members in the racing product. Club includes ownership in a racehorse (Members Joy), stable tours, stud tours, raceday activation and participation, meet the trainer etc.• Creation of the Swettenham Stud Challenge - sponsorship activation and race series (new racing product) to create sponsorship leveraging opportunity, media interest and strong field sizes and turnover by providing incentives for horses to compete at Melbourne Racing Club• Work closely with governing body Racing Victoria on initiatives such as Triequithon, VOBIS Gold, etc.• Introduction of Tour of Melbourne Racing Club and Afternoon Tea when signed up as a new Club Member