I've made the leap over to creative! Now on team Outré, part of Finn Partners.Devised top-level content strategy for some of the agency’s biggest integrated marketing accounts, with a focus on finance, banking and insurance clients in the US, UK and worldwide.Formulated big-budget advertising and marketing campaigns for key clients across a variety of platforms including digital, social, OOH, print and video.Conducted detailed customer analysis and market research to inform and optimise strategy.Worked with the creative and design team to realize campaigns and deliver tangible, meaningful results for our clients.Built and delivered pitch presentations to gain client buy in for campaigns and win new business. Supported an agency-wide initiative on the use of artificial intelligence resulting in policy change and improved use of AI-tools, particularly involving new business activity.Read my AI thought leadership here: https://www.finnpartners.com/uk/news-insights/artificial-intelligence-the-end-of-copywriting-as-we-know-it/Cited in: "Wordsmiths or Algorithms: Who Holds the Key to Compelling Copy?" by Furman University, South Carolina.

Managed the PR and corporate comms activity for several large banking, finance and insurance accounts.Built strong, fruitful working relationships with clients through regular check-ins and social events.Specialized in the more sensitive clients that required extra attention, including those involved in delicate and complex markets such as political violence, trade credit and commodities.Utilized my PRCA-accredited crisis communications training to devise an adverse media and scenario response strategy for a trade finance banking client.Undertook a retainer review process to improve profitability on key accounts and optimise margins. This resulted in a 50% increase to the monthly retainer on one account and winning the contract for an internal comms project.Supervised a team of five assistants and was responsible for their professional development, delivering training sessions based on own experience.Supported clients to win numerous industry awards, including insurance, trade finance and internal comms sectors

Platform for underground filmmakers or visual artists to create and distribute their work.

Undertook a comprehensive rebranding exercise to complement a new strategic focus for the business, including a total upgrade of marketing material and brand image, a new-look logo, website, tone of voice, and updated copy across all platforms and collateral.Involved in high-level planning and facilitation of an internal cultural transformation project. Produced effective and engaging messaging to influence staff behaviour via social engineering, including the creation of a biannual staff magazine.Part of a crisis communications strategy team which identifies potential negative or damaging scenarios that could impact the bank and prepares appropriate responses and messaging. My primary role was to develop an external messaging strategy and mitigate crisis scenarios from a PR perspective.Managing external PR agencies to ensure content is on-brand and coverage remains targeted to our relevant sectors and audience. Working with the front-office and compliance teams to meet stakeholder and regulatory requirements.Reporting to the Head of Marketing to provide general marketing support, such as event planning and coordination, advertising campaigns, customer hospitality, content writing, CRM and communications platform management. Aligning promotional activity with business development goals, while adhering to firm compliance guidelines.

Press Officer for plastic alternatives start-up. August - December 2018Production Assistant for a live immersive events company. November - December 2018Freelance journalist.TV/film reviews (Joshstjosh.com).Writing ad copy for digital campaigns.Speech writing.

Named one of the '30 under 30' by Ocean Media/Stationery Matters.Founding member of the BOSS Leaders of the Future Committee.My duties included:Covering daily news storiesWriting features for the print magazineEditing copy on InDesignCreating social media and marketing contentManaging social mediaManaging newslettersCompiling in-house reports and analytics dataVideo reporting at conferences/eventsRepresenting the company at national and international corporate events

UK and North America financial news wirewww.proactiveinvestors.co.ukWriting news stories and articles covering companies on the UK, US and Canadian stock marketsMy duties included:Conducting interviews with top industry figuresWriting feature articles and market reportsContacting clients to arrange coverageManaging the broadcast team

Launch of the new Master Investor MagazineMy duties included:Social media promotion, re-branding and digital marketingCreation and implementation of marketing strategyWriting editorial contentWebmaster/online sub-editorIn more detail:Social MediaCleaning up social media legacy accountsPopulating accounts with basic background contentKeeping all accounts activePerformance and growth reportRecommendations for paid-for advertising/boosting and reporting on effectivenessSearch Engine OptimisationDevelop set of SEO recommendations for editor(s) and website developerDevelop guidelines for authors to ensure that new content is optimally useful for SEOCreate overview and update set of metrics to measure effectivenessPrepare a link-building service for later launchConstantly updating and revising our SEO strategy and coming up with pro-active suggestionsMarketing campaigns Choice of lists to be rented and/or used through contra-dealsDevelop briefing for promos and other marketing materialScheduling of campaignsMonitoring of their results and reporting to managementResearch opportunities for native content advertisingMeeting with clients and agenciesArranging and populating advertising spaceOrganising events and exhibition standsTestimonial:"Joshua led the launch of our Master Investor brand on social media, in particularly supporting the reach of our e-magazine through targeted social campaigns, contributing to our entire group's marketing material, and handling a wide and constantly expanding range of web tools that helped us grow and optimise our web presence. He carried out these tasks largely self-managed and in daily collaboration with other team members. In April 2015, he contributed enthusiastically to the organising of our yearly Master Investor Show, which with 3,800 delegates is the largest event for private investors in the UK." - Swen Lorenz, CEO

Promotion of new publications and management of my high-profile client's public image(Part of the Burnbrae Media/Master Investor Group)My duties included:Book promotionInvestigating marketing opportunitiesDigital promotionProfile building e.g. contacting reviewers, retailers, speaking opportunitiesPanel campaign in City of LondonMeasuring and reporting the effectiveness of the different marketing initiativesPublishing related administrationAll other tasks necessary for maximising sales

Copywriting, content creation, social media management, client outreach.

Winner of The Boar TV Article of the Year Award 2013Winner of ThreeWeeks Magazine Edinburgh InternshipLifestyle Editor at Warwick Tab Hosted a performance event for the Warwick Student Arts Festival (the largest of its kind in Europe)Competed on the fencing team at a national level

Work experience placement to learn about broadcast PR.

Expedition leader

Serving customers at a busy pharmaceuticals counterGeneral stock managementOffering advice and recommendationsProviding relevant information on the sale of controlled goodsProcessing internet and telephone salesManaging internet listings and social media

Dealing with customer complaints, queries and issues over the phoneContacting haulers and couriersArranging deliveries and collectionsUpdating company recordsManaging company archives