Josh Singer Email & Phone Number

Dighton, Ma, Us

I have the pleasure of working at WillowTree where talented individuals ideate, craft and create world-class digital products and experiences for many notable brands. As a Growth Manager within our Growth Marketing division, it is my role to help these organizations achieve growth through smart, strategic, and optimized marketing execution utilizing the apps, websites, and other marketing tools available to them.Growth Managers utilize digital channels including SMS, push, email, and in-app messaging to help our clients achieve their marketing goals and impact their business. We’ll often work across internal work streams and collaborate with copywriters, designers, product designers, researchers, SEO strategists, engineers and developers to execute marketing strategy. In the end, Growth Managers help deliver data driven acquisition and retention strategies that maximize lifecycle value for clients.

Providence, Rhode Island, United States

Managing the marketing team while building out an agency-wide marketing strategy focused on:- Recruitment Marketing & User Experience | Implementing a comprehensive strategy for attracting and inbounding candidates via digital platforms.- Data & Analytics | Implement a data-driven approach including forecasting and ongoing analysis of organic and paid sources.- Brand Development | Develop strategies for increasing brand equity and visibility through traditional and digital tactics including PR, social, print collateral, events, visual/creative development, video marketing and more.- Communications Strategy & Community Development | Manage and build out overall communication plans for various segments of the SkillsRI community.-Additional Responsibilities | Manage the marketing budget, advertising strategy, web site/content, event experiences, and marketing operations.

Providence, Rhode Island Area

Franklin, Ma

Franklin, Massachusetts

Newport, Ri

As the Marketing Manager of IYRS School of Technology & Trades, my role was to oversee all marketing efforts and analysis on behalf of the technical and trade school including digital media, social media marketing, integrated marketing campaigns, content marketing (video and written); all with the goal of supporting the growth of our brand and student enrollment. Additionally, I acted as the webmaster and content writer for the IYRS school website and school blog.Key Roles, Responsibilities and Achievements:-Project manager of a website redesign and relaunch project; responsibilities included over 150 pages of new content copywriting, agency relations for creative and technical site development, led search engine optimization efforts, agency relations for video production, photo selection and editing responsibilities, analytics implementation and marketing automation implementation. -Site manager / webmaster for brand website (Wordpress hosted), brand blog (Tumblr hosted). Maintain relationships with students and staff for content support, create and execute a content marketing plan including both written (ebook, blog) and visual content. -Manage and oversee social media content development, social analytics and ROI. Saw a 65% increase in brand engagement in key mediums identified as having most effect on business goals.-Point of contact for advertising & marketing agency relationships. -Managed search and social marketing efforts; saw results well above industry standard conversion rates. -Set, manage and oversee entire yearly marketing budget.-Conceptualize and execute an email marketing campaign, focusing on relevancy and analytics. Saw a 148% increase in click-to-open rates since plan implementation.-Helped admissions office increase leads by over 150% year-over-year.-Worked with admissions team to enroll a class which saw a 32% increase in students. Enrollment was the largest in the 23 year history of the institution.

Hanson, Ma

Westwood, Ma

Franklin, Massachusetts

Working in a collaborative effort with all departments across the Dean College campus, the overall goals of my position include driving enrollment and retention, engaging current & prospective students as well as Alumni, and ensuring overall brand image and brand perception is accurate and positive via online, social media and inbound marketing strategies.Core Responsibilities:Developed, implemented and maintain online strategy including storytelling, content writing and distributing, driving web site traffic, search engine marketing and social media marketing/management. Launched and maintain a successful blog which positions Dean College as a leader in Higher Education. Content is geared towards current students, prospective students, alumni and parents/families of both current and prospective students. Within first year of managing social media, increased networks of Twitter, Facebook and Instagram more than 300% each, established a Google+ page for the college, launched an Alumni facebook page which has over 1,600 "likes" and increased engagement on all platforms tremendously. Additionally, set forth branding guidelines for social media curators and lead campus wide strategy.Manage two college websites for content, strategy, accuracy and grammar/spelling. Worked closely with the the Director of Marketing, Information Technology and project managers through an entire website redesign, rewrite and relaunch. Analyzing analytics of all aforementioned initiatives (including google analytics, inbound marketing software, social media insight reports, blog statistics, etc.)

Massachusetts

Contributor to Metrowest Daily News & Milford Daily News, writing a column titled "Getting Social."

Quincy, Ma

- Acted as Project Manager of Community & Media Relations on behalf of a major Massachusetts utility company for multiple infrastructure improvement projects in Waltham, Lexington & Cambridge, MA.- Responsible for public knowledge & cooperation of project including property owners, local businesses, neighborhood association, and local government. Additional responsibilities included on-site support, strategic communications, and risk assessments.- Executed publicity plan via social & traditional media, website updates, and in-person interaction.- Simultaneously managed publicity and branding efforts for New England office of a worldwide engineering firm.

Boston, Ma

Pro bono consultant and organization advocate on an ongoing basis for various initiatives and events put on by The Boston Harbor Association. TBHA is a non-profit organization in Boston which advocates for a clean, alive, and accessible Boston Harbor, as well as advocating for greater public access, open spaces, and public amenities along Boston Harbor and Waterfront area.

Boston, Ma

- Day-to-day account management for major agency clients such as Sullivan Tire & Auto Service, Boston Magazine, Susan Komen Massachusetts, Belkin Family Lookout Farm.- Provided account assistance on clients such as Dunkin Donuts, Herb Chambers Companies, Entercom Radio Stations (WEEI, WAAF, WRKO), Brain Balance Education Centers. - Client work included developing and executing public relations plans for aforementioned clients, integrating social media with traditional media to secure extensive earned media through traditional mediums, as well as social mediums. - Understood and studied each client’s demographic and target customers in an effort to create original content for various mediums, ensuring voice of content remains consistent with clients existing branding.- Helped conceptualize event promotions, at times integrating efforts across traditional & social platforms.- Managed & executed a non-profit schools fundraiser, exceeding $100,000 fundraising goal by $40,000.

- Assisting in the process of conceptualizing, creating and executing public relations plans using traditional and new media for a variety of clients in and around Boston.- Media article clipping, pitching stories to local media, assist in event coordination, press release writing, media alerts, conducting research on Cision.- Became the head contact and coordinator of the Dunkin Donuts charitable initative in which young children from non profit youth grouips and schools attended Red Sox, Bruins and Celtics games. Day to day contact, as well as staffing games and assisting in game day activities. - Worked on various projects for clients such as Dunkin Donuts New England, Boston Celtics, New Balance, Cask n Flagon, Boston Volvo, Mohegan Sun, The Boston Wine Expo, Park Plaza Hotel

- Assisting in market research and data input for corporate sales team- Developing content for up and coming student career blog- Researching new social media venues and pitching them to company for future use- Tracking current social media tools including multiple twitter and blog accounts

Master’S Degree, Advertising, 3.71 Gpa

Bachelor, Science And Journalism; Advertising; Public Relations