● Design, refine, and execute external/internal communication strategies for company, corporate partner, and customer public relations campaigns.● Plan and administer social media directives including creative, production, and post-production of digital content.● Host and produce a literacy-based podcast in audio and video format.

● Spearhead internal and external communications strategy for diverse educational institutions, driving engagement and promoting brand awareness.● Orchestrate comprehensive public relations and social media campaigns, equipping top-level executives with media training to enhance their communication skills and public presence.● Direct multimedia content creation, leveraging advanced skills in photography, video, and design layout to deliver impactful online assets.● Develop and implement strategic public relations plans that effectively promoted the organization's mission, values, and key initiatives.● Manage budgets for public relations activities, ensuring optimal use of resources and maximum impact.● Stay up-to-date with emerging trends and best practices in public relations, and implement innovative approaches to continuously improve communication efforts.

● Led public relations efforts and provided strategic counsel for three agency accounts, resulting in successfulcampaigns that drove brand awareness, increased media coverage, and strengthened client relationships.● Executed on-site media relations, developed strategic plans, conducted media training, organized events, and managed crisis communications to ensure client satisfaction,● Spearheaded the planning and logistics for the Ralph Wilson Centennial Park groundbreaking ● Championed publicity efforts for Independent Health Foundation's First Night Event earning a PRSA Silver Excalibur award.

● Developed compelling content, including newsletters, emails, and presentations that effectively communicated key messages and company updates, resulting in increased engagement and alignment across the organization.● Revolutionized the plant's social media presence, increasing participation by 35% through the development and execution of a comprehensive social media strategy.● Created engaging and relevant content that resonated with the plant's audience, resulting in increased engagement, followers, and brand recognition.● Pioneered a groundbreaking General Motors prototype plant-based intranet and employee email program, which became a model for the entire company.● Collaborated with multiple departments to create and execute comprehensive internal communications plans for four divisions of AT&T, serving over 4,000 employees.● Co-authored agency guidelines for COVID-19 practices and return-to-work policies, providing essential guidance and best practices for companies navigating the pandemic.

● Oversaw public and media relations and internal communications for four educational centers in Western New York and improved web and social media participation by 52% through expanded use of Facebook, Twitter, and YouTube.● Provided strategic counsel and marketing and public relations programs for three school districts: East Aurora, Holland, and Lake Shore Central Schools.● Executed a two-year strategic campaign for Lake Shore resulting in the approval of $60 million Capital Improvement Project.

● Generated comprehensive marketing documents by identifying successful product applications across entertainment and IT industries.● Led strategic marketing and public relations plan for a new product launch resulting in $1.2 million in sales.● Grew social media traffic by 44% by implementing video content of product overviews and subject matter expert interviews and introducing comprehensive marketing and social media plans.

● Provided public relations, marketing communications, and advertising guidance resulting in $2 million EAV for Caterpillar Electric Power and Caterpillar Power Generation Systems. ● Designed and wrote press releases, case studies, and marketing collateral for both local and regional business-to-business and consumer-based clients including Caplugs, Cornerstone Community Federal Credit Union, Hannay Reels, and Mokon.