Joshua Smith Email & Phone Number

Orlando, Florida, United States

Miami-Fort Lauderdale Area

• Oversaw a budget of $33,000 annually for paid social media advertising that generated over $1.14M in ticket sales for a major sporting event
• Developed and implement the creation of content, copy, and scheduling of social media campaigns for a major sporting event to sell tickets that have seen a 20x return on investment and generated thousands of leads
• Produced all live event social media campaigns by creating promotional strategy and run of show as well as securing social media influencers
• Surged Twitter followers by 424.2%, increased Instagram followers by 63.4%, and grew Facebook ‘likes’ by 20.4% in 2022
• Reported the purpose of each social media metric to know which KPI to prioritize based on the goal of each piece of content developed
• Established and maintained a social media marketing content calendar to ensure regular posting of content on all social platforms throughout the year that aligns with business goals

Miami/Fort Lauderdale Area

• In charge of the corporate advertising for a chain of 21 furniture stores throughout Florida.
• Coordinate the development, scheduling, and execution of all traditional multi-media advertising to include radio, TV and billboards.
• Initiate production of all TV and Radio spots to include initial planning, preparation of copy and imagery, evaluating proofs and enhancing layouts, and securing approvals from the executive team.
• Coordinate a busy roster of ads for cyclical and intermittent sales periods, holiday seasons, special events and recurrent advertising to promote day-to-day business.
• Liaise with staff and contracted linguists to effectively translate scripts from English to colloquial Spanish.
• Scheduled broadcast traffic spots with TV stations across Florida.

Fort Lauderdale, Florida

• Supervise Tier 2: Regional / Dealer Ad Association productions and broadcasts of General Motors Chevrolet ad campaigns.
• Deliver a monthly profit average of $115,000 through a busy schedule of broadcasts in both TV and Radio channels.
• Interviewed, hired and served as the Team Lead of three associates.
• Participate in bi-weekly client meetings with directors and advertising executives.
• Daily interface with SER, SCR, WER, NER, and NCR region representatives to coordinate production.
• Instrumental in soliciting and securing new business by creating copy and ad designs for a local automotive newspaper.

Miami/Fort Lauderdale Area

• Partnered with a college friend in the establishment of a small business specializing in B2B marketing and business promotions. Offer a broad spectrum of services to prospective clients including still photography and.
• Coordinate and manage week-to-week account activities for both clients and internal stakeholders.
• Fulfill a primary function as an Account Manager and project production manager involved in the planning and execution of designs in cooperation with customer representatives. Plan and coordinate shoots, use Adobe.
• Maintained and grown 60% client relationship in order to further interests of services.
• Compiled statistical and financial records from 2016 and prepared monthly, quarterly and annual reports.
• Lead project team huddles and provide the team with updates and clear communication.

Tallahassee, Florida Area

• Over two years recent experience in the Marketing Department of a local community college.
• Integrally involved in the planning, production, rollout and follow up of all literature, digital media, web site, faculty announcements, campaigns/blitzes (mail, email, social media, etc.), special event support.
• Interfaced with stakeholders to ascertain needs, developed project execution plans and schedules, conducted still and video shoots, performed follow-up editing, developed desktop designs for ads, newsprint, brochures.
• Gained solid experience in the multi-task functions demanded in a high-stakes, time-sensitive production media environment where the success of the program has a direct impact on the success of the college.

Addison, IL

• Fulfilled two summer internships with a specialized provider of integrated logistics services and solutions to a global marketplace.
• Supported the regional purchasing team by quantifying prospective savings in the use of diverse material handling equipment. Compiled relevant Excel and Access reports and models for informative presentations.
• Requested to return the second summer and function more in a Data Analyst capacity.
• Participated in customer needs assessments and developing equipment/software options with clear-cut pricing.
• Participated in sales force ride-alongs.

Bachelor Of Science (Bs)

Data Analysis Circuit (Dac) Certification Program