In my role as Project Manager, I transitioned from an Account Coordinator, specializing in omni-channel strategies (print, TV, radio) and managing up to 10 accounts simultaneously. I participated in the development of and helped lead a new Project Management Office (PMO) to modernize operations and process across digital and traditional media.• Directed a creative team of up 6, increasing team productivity and project outcomes through clear communication and effective change management.• Spearheaded a market research and customer engagement summit that introduced clients to growth opportunities, resulting in secured agency-of-record retainers.• Oversaw a $2M yearly budget for a rebranding and media campaign, increasing brand awareness by over 15% nationwide by introducing a mascot which significantly boosted internal and external brand engagement.• Built and established a PMO from scratch, defining processes that eliminated organizational roadblocks, optimized costs, and drove revenue growth.

At Liberty University, I worked closely with the dean and faculty to update the communications curriculum, integrating strategic elements such as organizational communication and crisis management. This experience improved industry alignment and student relevance.• Created courses throughout my tenure, collaborating with faculty, students, and fellow graduate assistants. I conducted extensive research to meet industry standards and documented curriculum updates to better prepare students for modern industry roles.• Heightened collaboration between the university and university leaders to gather input and integrate it into course designs.• Improved the educational experiences of undergraduates through structured course content and direct instructional support.

I administered an international research campaign aimed at launching Bill and Coin transfer machines, involving intensive coordination and collaboration with international teams to adapt the product to diverse markets.• Conducted detailed interviews with 30 bank owners across nine international markets, collecting vital data to assess the market fit and regional requirements for the new product. This included adapting interview strategies to meet diverse market standards, particularly in South America.• Supported the creation of product guidelines and digital sales manuals. Utilized Adobe InDesign to produce high-quality graphical content that aligned with the technical specifications and marketing strategies of the new product.• Played a critical role in the successful launch of the new cash counting machine in five countries, adapting the product to meet varied international standards and regulations.• Contributed to the first draft of a product sales guide, which was instrumental for the design team in finalizing the product features and for the marketing team in crafting compelling sales narratives.

As a Communications Coordinator Intern, I reviewed and reorganized the internal filing system and data server architecture to improve organizational operations and data accessibility.• Planned and produced digital content for social media campaigns, enhancing brand visibility and online engagement.• Assisted in designing and launching a new Learning Management System and streamlined the internal filing system to improve organizational operations and employee training.