Josh Higgins Email & Phone Number

United States

Sydney, Nsw, Au

Highlights:• Leading a multi-disciplined team of Creative, Brand, Design, Ops and Production teams who work across all customer touch points.• Solidified the Atlassian brand platform.• Internally developed and delivered first ever Atlassian level brand campaign.• Achieved a double digit brand lift. The highest in Atlassian’s 20+ year history.• Developed new brand visual language partnering with Pentagram.• Established partnership with the product team on development and implementation of new visual language into product experiences.

New York, Ny, Us

The role of of a SVA mentor is to inspire and guide the student through the final five months of the program, challenge them intellectually, provide council on their thesis project and general coursework, and confer with the student on what life can be like after they graduate.

South San Francisco, California, Us

Highlights:With Stripe’s 10 year business plans and product roadmaps, distilled a vision of where the business was going and the key brand shifts required to get there. Crucially, the brand growth strategy identified connective tissue between current brand strengths and desired future brand perceptions to ensure credibility was built in and current customers were not lost in the pursuit of new ones. Developed brand positioning, architecture and a brand book that answered this growth strategy. This made clear what Stripe did and why Stripe mattered by examining the commercial, cultural and societal impact of accelerated access to financial infrastructure. The positioning centered around one simple question - what happens when economic opportunity is amplified on a global scale? Artifacts:• Brand growth strategy • Customer discovery and definition • Brand positioning (vision, mission, purpose and pillars) • Brand book

Menlo Park, Ca, Us

Highlights:• One of the first 50 employees of Building 8 which became Reality Labs.• Built an 200+ creative organization.• Developed brand platform, visual identity, advertising and launch from 0 to 1 of Quest, Portal and Rayban / Meta Smart Glasses.• Led all brand advertising for Quest, Portal and Rayban / Meta Smart Glasses.• Naming of both the Quest and Portal product lines.• Naming and logo development for Facebook to Meta rebrand.• Led creative development of Meta’s first ever Superbowl spot and program.• Led development and design of Meta’s first brick and mortar storefront.• Developed packaging programs for both Quest and Portal and Rayban/Meta Smart Glasses.• Led creative retail programs for Quest, Portal and Rayban / Meta Smart Glasses.• Led keynote and creative development for all aspects of Meta Connect.

Menlo Park, Ca, Us

Highlights:• Led redesign of the Facebook logo and color palette from the original created in 2005. Still in use today across the platform.• Led design and implementation of Facebook’s first brand book.• Led naming, identity and development of Internet.org initiative.• Led design of Messager brand identity.• Concepted and developed Facebook's patented, personalized video program (A Look Back, Birthdays, Friend’s Day etc.)• Led several global brand campaigns including Facebook's first ever global “Friends” campaign.• Led creative development and implementation Facebook’s annual F8 conferences.

Chicago, Illinois, Us

Highlights:• Built team and processes from 0 to 1. • Led design of logo development and branding.• Led concepting, development, and delivery of strategic creative and systems thinking across all touch points both online and offline from social media to web, events, advertising and merchandise.• Led design and development of social, organizing platforms, fundraising tools, and data visualizations.• Partnered with the tech team to design and develop the Obama donations platform that raised millions of dollars.

San Diego, Ca, Us

San Diego, Ca, Us

Us

San Diego, California, Us