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Josh is a creative leader and multi-channel storyteller with 20+ years of global experience building brands and teams. Josh is the VP, of global creative for Atlassian leading a multi-disciplined team of Creative, Brand, Design, Ops and Production teams who work across all customer touch points.Prior to joining Atlassian, Josh was Global Chief Creative Officer for Reality Labs at Meta, where he built an organization of 200+ creatives that included designers, creative directors, brand & experience designers, creative technologists, producers, program managers, and business affairs people. Josh and his team led the go-to-market charge and marketing for Meta’s Quest, Ray Ban/Meta Smart glasses, and Portal products guiding every facet of naming, branding, packaging, experiential, retail, performance marketing, ad campaign development, implementation, and evaluation.Before Josh took the helm at Meta’s Reality Labs, he helped co-build “The Factory” team. A wildly different type of in-house agency. A place that nurtured creativity on a scale never before seen. The Factory and Josh were tasked with some transformational initiatives, including the redesign of Facebook’s logo, brand, and product identities. the globally patented personalized platform video program, Facebook brand campaigns, websites, print collateral, product marketing creative for all verticals of Facebook and online / offline creative for Facebook's annual F8 conferences. Oh, and BTW while all this was going on, Josh helmed the Analog Research Lab and the Facebook Artist in Residence program. Josh’s arrival at Meta came on the heels of a successful re-election campaign for our 44th POTUS. In 2011 he joined Obama’s team as Design Director. Under his guidance, team Obama rewrote the rules of campaign branding, marketing and outreach. He and the team played a pivotal role in melding digital and analog creative with analytics that resulted in phenomenal results and hug from Obama himself when it was all said and done. Humility is at the core of who Josh is, so even though he has picked up several over his career, he’d be the last person on earth to talk about awards. More at joshhiggins.com - Penned by his good friend Robert
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Vp, Brand And CreativeCoreweaveUnited States -
Vp, Global CreativeAtlassian Sep 2022 - PresentSydney, Nsw, AuHighlights:• Leading a multi-disciplined team of Creative, Brand, Design, Ops and Production teams who work across all customer touch points.• Solidified the Atlassian brand platform.• Internally developed and delivered first ever Atlassian level brand campaign.• Achieved a double digit brand lift. The highest in Atlassian’s 20+ year history.• Developed new brand visual language partnering with Pentagram.• Established partnership with the product team on development and implementation of new visual language into product experiences. -
Advisor / MentorSchool Of Visual Arts Feb 2021 - PresentNew York, Ny, UsThe role of of a SVA mentor is to inspire and guide the student through the final five months of the program, challenge them intellectually, provide council on their thesis project and general coursework, and confer with the student on what life can be like after they graduate. -
Global Head Of Brand And Marketing CreativeStripe Mar 2022 - Sep 2022South San Francisco, California, UsHighlights:With Stripe’s 10 year business plans and product roadmaps, distilled a vision of where the business was going and the key brand shifts required to get there. Crucially, the brand growth strategy identified connective tissue between current brand strengths and desired future brand perceptions to ensure credibility was built in and current customers were not lost in the pursuit of new ones. Developed brand positioning, architecture and a brand book that answered this growth strategy. This made clear what Stripe did and why Stripe mattered by examining the commercial, cultural and societal impact of accelerated access to financial infrastructure. The positioning centered around one simple question - what happens when economic opportunity is amplified on a global scale? Artifacts:• Brand growth strategy • Customer discovery and definition • Brand positioning (vision, mission, purpose and pillars) • Brand book -
Global Chief Creative Officer, Reality LabsMeta Jan 2017 - Mar 2022Menlo Park, Ca, UsHighlights:• One of the first 50 employees of Building 8 which became Reality Labs.• Built an 200+ creative organization.• Developed brand platform, visual identity, advertising and launch from 0 to 1 of Quest, Portal and Rayban / Meta Smart Glasses.• Led all brand advertising for Quest, Portal and Rayban / Meta Smart Glasses.• Naming of both the Quest and Portal product lines.• Naming and logo development for Facebook to Meta rebrand.• Led creative development of Meta’s first ever Superbowl spot and program.• Led development and design of Meta’s first brick and mortar storefront.• Developed packaging programs for both Quest and Portal and Rayban/Meta Smart Glasses.• Led creative retail programs for Quest, Portal and Rayban / Meta Smart Glasses.• Led keynote and creative development for all aspects of Meta Connect. -
Executive Creative DirectorMeta May 2013 - Jan 2017Menlo Park, Ca, UsHighlights:• Led redesign of the Facebook logo and color palette from the original created in 2005. Still in use today across the platform.• Led design and implementation of Facebook’s first brand book.• Led naming, identity and development of Internet.org initiative.• Led design of Messager brand identity.• Concepted and developed Facebook's patented, personalized video program (A Look Back, Birthdays, Friend’s Day etc.)• Led several global brand campaigns including Facebook's first ever global “Friends” campaign.• Led creative development and implementation Facebook’s annual F8 conferences. -
Design DirectorObama For America Oct 2011 - Feb 2013Chicago, Illinois, UsHighlights:• Built team and processes from 0 to 1. • Led design of logo development and branding.• Led concepting, development, and delivery of strategic creative and systems thinking across all touch points both online and offline from social media to web, events, advertising and merchandise.• Led design and development of social, organizing platforms, fundraising tools, and data visualizations.• Partnered with the tech team to design and develop the Obama donations platform that raised millions of dollars. -
Executive Creative DirectorDeparture / Digitaria, A Jwt Company Dec 2009 - Oct 2011
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Group Creative DirectorVitro Mar 2008 - Dec 2009San Diego, Ca, Us -
Senior DesignerMiriello Grafico Sep 2005 - Jan 2008San Diego, Ca, Us -
DesignerAdio Footwear / Earth Clothing Nov 2003 - Sep 2005Us -
DesignerStudioconover Jul 2000 - Nov 2003San Diego, California, Us
Frequently Asked Questions about Josh Higgins
What company does Josh Higgins work for?
Josh Higgins works for Coreweave
What is Josh Higgins's role at the current company?
Josh Higgins's current role is VP, Brand and Creative.
What is Josh Higgins's email address?
Josh Higgins's email address is joshhiggins@fb.com
What is Josh Higgins's direct phone number?
Josh Higgins's direct phone number is +165061*****
Who are Josh Higgins's colleagues?
Josh Higgins's colleagues are Orlando Camba, Dante Dianda, Kristopher Whetham, Luke Schroeder, Jae Budnik, José Fernández, Robert Keller.
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