Josie Carroll Email & Phone Number

Healdsburg, California, United States

As the Director of Marketing at Bushtracks, I oversee all consumer marketing activities to drive brand awareness, engagement, and ultimately, revenue growth. With a keen eye for strategy and a passion for storytelling, I lead a dynamic team to execute integrated marketing campaigns that resonate with our target audience.Key Responsibilities:-Develop and.

Healdsburg, California, United States

• Developed and managed fully integrated sales and marketing plan with multi-million dollar budget including public relations, community relations, event programming, advertising, social media, digital and print.
• Planned and executed events and programming which generated significant brand awareness including 30k followers on Instagram, garnered community support and generated real estate sales for Mill District, a $500M luxury.
• Directed the development of all branding initiatives ensuring consistent messaging, as well as digital and print marketing assets in collaboration with the sales team including websites, blog, email campaigns, sales.
• Led cross-functional design teams and created compelling content for film, photography, print, public relations, online, mobile, and social media.
• Organized public engagement opportunities to increase visibility of Mill District within the community through grassroots marketing tactics.
• Facilitated partnerships between corporate partners and non-profits organizations.

Healdsburg, CA

• Worked with clients spanning all sectors including for-profits in hospitality, nonprofits and government agencies.
• Developed and implemented successful marketing campaigns to increase brand awareness, community engagement and customer acquisition.
• Organized events to build relationships with stakeholders, community members and potential clients.
• Negotiated contracts with vendors and suppliers for services related to marketing activities.
• Art directed the design of promotional materials including brochures, flyers, emails, social media posts, and website content.
• Utilized social media such as Facebook, Instagram and LinkedIn for promotional and engagement purposes.

Sonoma Valley, CA

• Created a culture of transparency through open communication with 24 winery members.
• Collaborated with Board of Directors to ensure alignment between organizational mission and vision, core values, and operations.
• Created and maintained marketing plan and budget to support program operation and meet organizational goals.
• Established and maintained customer rapport and mutually beneficial business relationships.
• Created and executed on all aspects of hundreds of winery events hosting between 30 - 3,000 guests.

Park City, Utah

• Managed the entire event production process from pre-production to post-production. Our team was responsible for producing 130 events during the 10-day film festival. Attendance at events ranged from 6 people to 3,000.
• Planned and coordinated events, including budgeting, scheduling, vendor selection, logistics, and execution.
• Liaised with vendors to ensure timely delivery of services and materials for events.
• Generated comprehensive reports outlining successes and areas for improvement following each event.

Glen Ellen, CA

• Managed and oversaw all activities related to consumer sales and marketing.
• Managed social media outreach and public relations.
• Produced winemaker dinners, wine club events and event weekends, as well as onsite and offsite events targeted at the general public.
• Managed tasting room staff and operations.
• Coordinated marketing collateral and bi-annual wine releases.
• Created email and advertising campaigns.

Dry Creek Valley, CA

• Fritz Underground Winery is unlike any place you've ever visited. A visionary wonder built ahead of its time by namesake Mr. Jay Arthur Fritz in the late 1970's, this monumental Gaudi style masterpiece represents a.
• Analyzed and restructured tasting room procedures and operations
• Reconfigured and streamlined winery communication infrastructure
• Hired and managed tasting room sales personnel including, the implementation of new tasting room policies
• Managed direct-to-consumer sales and marketing functions including tasting room, wine club and Internet, as well as onsite, offsite and special events
• Developed marketing plan and managed annual marketing and advertising budget

Salt Lake City, Utah

• Inetz Media Group is a professional services firm specializing in Web Application Development and Managed Hosting Services, serving mid to large size organizations since 1997.
• Developed business plan and implemented business strategy
• Managed corporate strategy, strategic positioning and department budgeting
• Developed and managed Internet marketing programs for national/international clients
• Managed business partner and community relations
• Coordinated and managed trade shows and public relations events

Salt Lake City, Utah

Salt Lake City, Utah

• Developed company marketing plan, managed annual marketing and advertising budget
• Developed and wrote content for company collateral and promotional materials
• Created company web site navigation and wrote online content
• Developed Internet marketing division and educational seminars
• Evaluated and developed Internet business and marketing strategies for clients
• Managed business development and client relations

Master Of Arts (Ma), Social Entrepreneurship And Change, Summa Cum Laude

Activities and Societies: Social Enterprise Incubator Directed by Jerr Boschee, http://www.socialent.org/• Social Entrepreneurship •.

Bachelor Of Applied Science (Basc), International Business, Cum Laude

Activities and Societies: Student government, volleyball, ski instruction• Context, nature, role, and significance of management.