Josie Shepherd Email & Phone Number

Kingston Upon Thames, England, United Kingdom

I’m responsible for brand strategy and positioning, brand management and guardianship, PR, communications and content marketing for a fast growing scale-up home insurance brand. In my first six months I led a brand refresh, developing and rolling out a new strategic brand framework and visual identity for Homeprotect, which included customer research.

London, England, United Kingdom

I led a team of six, made up of brand managers and an in-house creative studio team (brand designers and copywriters), with responsibility for delivering projects that bring the brand to life across the customer journey.Key projects included leading the design of a new climate change train livery launched for COP26, and developing large-scale internal.

Having completed a professional qualification in coaching, I worked with a number of career and business coaching clients on a 121 basis.

London, England, United Kingdom

Brand lead - Responsible for brand strategy, positioning and guardianship across the organisation External advertising and communications lead – Responsible for external corporate advertising and marketing communications to promote Gatwick to a range of political, business and investor stakeholders as well as airport passengers and local residents. This.

Marketing communications lead for Gatwick’s first passenger app, leading the campaign to launch the app online and on-airport. Achieved over 100k downloads in six months, with the app winning an award for ‘Mobile App of the Year’.

Gatwick, West Sussex

Newly-created role, leading the B2B marketing strategy for aviation/route development, including large-scale integrated/multi-channel campaigns, on-airport events and market entry planningCreating and leading B2C marketing programmes with a range of global airline partners and tourism boards/development agencies including joint events, ATL advertising.

London, United Kingdom

Reported to the CEO and Founder of the company, following an internal promotion from Marketing, Brand and Communications Manager.Marketing and Customer Communications strategy lead - Responsible for marketing/customer communications strategy, brand strategy and development, partnerships and events for airport lounges and ancillary products such as travel.

London

Management of communications strategy for client accounts and end-to-end project delivery. This included taking a brief, creating a proposal, managing an internal project team including freelance copywriters and art directors, monitoring budgets and project delivery, with responsibility for forecasting income and managing account profitability.

London

Responsibility for managing KPMG’s annual UK graduate recruitment marketing campaign and communications to recruit 1000 graduate trainees annually, including print advertising, digital, social and a national university events tour Team management – Line management of five regional Marketing Executives (UK-wide) Trained interviewer - Assessor for graduate.

Mini Mba In Brand Management

Certified Coach Training, Coaching And Mentoring

Training to become a certified coach, from leading UK Coach Carole Ann Rice and the Pure Coaching Academy. I went on to complete 100 hours.

Bmus Music, 2:1

Activities and Societies: Music Society - played with Leeds University Symphony Orchestra Student Radio - Newsreader RAG

Music, Pr, Gpa 4.0

Studied at UNT as part of exchange programme. Completed modules in music and PR.

A Levels In English Language (A), French (A), Music (A)