Josie Shepherd Email and Phone Number
Josie Shepherd work email
- Valid
- Valid
Josie Shepherd personal email
- Valid
Josie Shepherd phone numbers
I'm a creative and collaborative brand and communications professional with experience within both scale-up challenger brands and large organisations, in travel/aviation and more recently in insurtech/financial services.I’ve led brand and communications functions to help grow challenger brands including a pay as you go airport lounge, and in my current role I’ve led and rolled out a rebrand, delivered the company’s first ever brand campaign and created a PR function from scratch.I achieved a Socially Mobile certificate in Leadership Communication with Distinction (May 2024). Described as an engaging and collaborative communicator, I can influence stakeholders at all levels, am able to build brilliant cross-functional relationships and have mentored high-performing teams to deliver brand and comms projects that drive sales, increase brand awareness and improve the customer experience. Key skills- Brand strategy, positioning and guardianship- Rebranding - change management, stakeholder and internal engagement, internal and external comms planning and delivery - Communication strategy- Media relations and reputation management - PR and content strategy - Copywriting and editing - Complex stakeholder management up to board level- B2C campaigns: End-to-end creative, channel planning and media buying for TV, OOH, radio, social and digital - Leading in-house creative teams (design, copywriting and brand management)- Coaching (professional qualification achieved in 2019)- Agency management (creative/advertising, brand and experiential, content/video, PR, digital and events) What people say about working with me"Josie has that magic mix of skills - strategy and creativity. I had the pleasure of working with Josie for over four years and would describe her as an inspiring leader in the Gatwick marketing team. Her contribution to Gatwick in her Brand role enabled us to better understand and articulate our airport positioning and her work will have a lasting impact in this area. Josie is self-sufficient; professional and a popular and encouraging manager, and her influence and reputation stretched across the organisation. As her manager, I particularly valued her thoughtful counsel in challenging situations. I would highly recommend Josie – she’s an exceptionally good marketer and most importantly a thoroughly lovely person to work with." Jo Patterson, Head of Marketing at Gatwick Airport (2020)
Homeprotect Home Insurance
View- Website:
- homeprotect.co.uk
- Employees:
- 3
-
Senior Brand And Communications ManagerHomeprotect Home Insurance Jan 2022 - PresentKingston Upon Thames, England, United KingdomI’m responsible for brand strategy and positioning, brand management and guardianship, PR, communications and content marketing for a fast growing scale-up home insurance brand. In my first six months I led a brand refresh, developing and rolling out a new strategic brand framework and visual identity for Homeprotect, which included customer research, creative development, board-level stakeholder engagement, business change comms strategy and delivery (internal and external) and trademarking. I was proud to be awarded ‘newcomer of the year’ at Homeprotect’s annual awards for my work leading this project.Since then, I have planned and overseen the delivery of Homeprotect’s first TV advertising campaign, developed a new content and communications strategy and partnered with senior stakeholders to create and deliver a new set of internal guiding principles. On the communications side, I have led the development of Homeprotect’s first PR strategy, developing a robust communications plan, spokesperson matrix and delivering all proactive and reactive comms.
-
Head Of Brand (6 Month Ftc)Avanti West Coast Jul 2021 - Dec 2021London, England, United KingdomI led a team of six, made up of brand managers and an in-house creative studio team (brand designers and copywriters), with responsibility for delivering projects that bring the brand to life across the customer journey.Key projects included leading the design of a new climate change train livery launched for COP26, and developing large-scale internal brand engagement events, including a national roadshow to launch a new staff uniform and a train naming hackathon event.I had ownership of how the new brand looks, sounds and feels, and worked with a wide range of stakeholders to integrate the brand experience across all touch points as well as encouraging staff to bring the brand to life and live the values across all customer interactions. -
Career CoachSelf-Employed May 2020 - Jun 2021Having completed a professional qualification in coaching, I worked with a number of career and business coaching clients on a 121 basis.
-
Senior Brand And Marketing Communications ManagerGatwick Airport Mar 2018 - Apr 2020London, England, United KingdomBrand lead - Responsible for brand strategy, positioning and guardianship across the organisation External advertising and communications lead – Responsible for external corporate advertising and marketing communications to promote Gatwick to a range of political, business and investor stakeholders as well as airport passengers and local residents. This included corporate communications, consumer campaigns for new airlines and behaviour change campaigns for airport passengers to promote airport retail, restaurants and airport services across multiple channels including print and digital advertising, social media content, CRM and events Airline marketing (B2B and B2C) – Created and led Gatwick Airport’s airline marketing programme to attract and win new airlines to fly from Gatwick and to roll out brand awareness and partnership marketing campaigns with new and existing global airlines – including large-scale outdoor, radio, print and digital advertising, experiential events and the creation of communication strategies for new airlines launching at Gatwick. Winner of internal award for the development of a multi-channel marcomms programme to launch a new airline, working with international tourism partners and resulting in the creation of a new travel gateway between London and Canada Team management – Line managed a team to develop and deliver multi-channel marketing communications campaigns for new routes, airlines, shops, restaurants and passenger segmentsAgency management - Responsibility for procurement and strategic management of agency partners including all ATL/BTL advertising agencies, brand strategy and graphic design, media planning and buying, and event/content production agencies -
Senior Acquisition Marketing ManagerGatwick Airport Feb 2017 - Feb 2018Marketing communications lead for Gatwick’s first passenger app, leading the campaign to launch the app online and on-airport. Achieved over 100k downloads in six months, with the app winning an award for ‘Mobile App of the Year’.
-
Commercial Partnerships Manager - Airlines & Travel TradeGatwick Airport Aug 2013 - Feb 2017Gatwick, West SussexNewly-created role, leading the B2B marketing strategy for aviation/route development, including large-scale integrated/multi-channel campaigns, on-airport events and market entry planningCreating and leading B2C marketing programmes with a range of global airline partners and tourism boards/development agencies including joint events, ATL advertising campaigns and brand activationsCustomer segmentation – Partnered with a research agency to design and develop a new customer segmentation tool of Gatwick’s passengers, for use across the wider commercial and communications team, and to support marketing and media strategy planning by airline clientsInternational event management – Managed large-scale events and exhibitions in the UK, USA and South Africa, overseeing project management and event delivery, in partnership with a range of agencies and tourism partners Travel trade partnership development – Secured and developed a number of strategic trade partnerships, including London & Partners, Association of Corporate Travel Execs and Guild of Travel Management CompaniesTeam/line managementExternal media training: Half day course completed
-
Head Of Marketing And CommunicationsNo.1 Traveller Feb 2011 - Aug 2013London, United KingdomReported to the CEO and Founder of the company, following an internal promotion from Marketing, Brand and Communications Manager.Marketing and Customer Communications strategy lead - Responsible for marketing/customer communications strategy, brand strategy and development, partnerships and events for airport lounges and ancillary products such as travel spas and pod bedrooms across a range of UK airportsPR and Communications Lead – Led an in-house team and management of external PR agency, encompassing: Press office, media relations, the planning and delivery of PR launches for new airport lounge openings and products, press trips and management of all interviews . Editorial sign-off on all press releases and spokesperson quotes, including partnership releases with airlines, airports and other travel industry partners, along with drafting and editing all reactive comms and media statements. Achieved 300+ pieces of coverage across print, radio, TV and trade press Guest Relations – Oversaw all guest communication touch points including No1Traveller.com and in-lounge promotions. Management of the Guest Relations team, who deal with all enquiries/complaints People management – Line managed a team of four within Marketing, PR and Guest Relations -
Senior Project ManagerWork Communications Jul 2010 - Feb 2011LondonManagement of communications strategy for client accounts and end-to-end project delivery. This included taking a brief, creating a proposal, managing an internal project team including freelance copywriters and art directors, monitoring budgets and project delivery, with responsibility for forecasting income and managing account profitability. -
Graduate Marketing Campaigns ManagerKpmg Sep 2006 - Jul 2010LondonResponsibility for managing KPMG’s annual UK graduate recruitment marketing campaign and communications to recruit 1000 graduate trainees annually, including print advertising, digital, social and a national university events tour Team management – Line management of five regional Marketing Executives (UK-wide) Trained interviewer - Assessor for graduate recruitment assessment centres and trained interviewer, leading first-round interviews for graduate trainee applicants
Josie Shepherd Skills
Josie Shepherd Education Details
-
Mini Mba In Brand Management -
Pure Coaching AcademyCoaching And Mentoring -
Bmus Music, 2:1 -
Gpa 4.0 -
Sir John Deane'S CollegeA Levels In English Language (A), French (A), Music (A)
Frequently Asked Questions about Josie Shepherd
What company does Josie Shepherd work for?
Josie Shepherd works for Homeprotect Home Insurance
What is Josie Shepherd's role at the current company?
Josie Shepherd's current role is Head of Brand | PR and communications | Marketing campaigns | Employer Brand I Mini MBA in Brand Management.
What is Josie Shepherd's email address?
Josie Shepherd's email address is jo****@****ort.com
What is Josie Shepherd's direct phone number?
Josie Shepherd's direct phone number is +4484489*****
What schools did Josie Shepherd attend?
Josie Shepherd attended Marketing Week Mini Mba With Mark Ritson, Pure Coaching Academy, University Of Leeds, University Of North Texas, Sir John Deane's College.
What are some of Josie Shepherd's interests?
Josie Shepherd has interest in Including Tours To The Netherlands, Spain, Slovakia, Germany.
What skills is Josie Shepherd known for?
Josie Shepherd has skills like Management, Copywriting, Digital Marketing, Business Development, Blogging, Integrated Marketing, Editing, Internal Communications, Advertising.
Who are Josie Shepherd's colleagues?
Josie Shepherd's colleagues are Peter Fallon, Jillian Fairbrother, Gabriel Ross, Kennedy Round, Stephen Smith Acma, Cgma, Reda Juceviciute, Jade Avery.
Not the Josie Shepherd you were looking for?
-
-
Josie Shepherd
Formby -
-
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial