Lead Visual Designer
CurrentCreated and evolved new brand identity. New logo, website, and physical product development.Design, produce, and update printed and digital marketing collateral such as social media assets, banners, signage, web graphics, trade show booths, sales / corporate presentations, web mockups, display ads and landing pages.Develop strategy and tactics to create interest, demand, and recognition of the brand through the use of performance driven design; includes: strategy, implementation, execution and interpretation of data collected.Design/Illustrate assets for website ensuring quality across browsers and devices. Responsive design is required.Understand and translate business goals and promotions into visually compelling layouts and online user experiences.Assist to ensure all marketing communications across various channels and departments remain consistent and align with strategic marketing goals and brand guidelines.Translate business and marketing objectives into designs that are clear, compelling, and visually engaging.