-Generated FY22 revenue goal within the first six weeks of the year through innovative,omni-channel marketing strategies in partnership with fundraising team-Headed department, guiding the production of multimedia content, building arobust 12-month content pipeline, commissioning skilled domestic and international contentgatherers, and consistently delivering productions under budget-Secured 500% increase in press hits, including Forbes, NPR, Harvard Business Review, andThe Washington Post, through creative PR strategies and consistent releases-Built organization's first brand guidelines, leading creative exercises with executives anddistilling complex ideas into one intuitive guide-Drafted executive talking points, speeches, op-eds, video scripts and public statements-Led international brand expansion, building key relationships on theground that showcase and affirm the dignity of each partnering community

-Increased annual revenue by $1M (25% YOY growth) through well-executed integrated marketing campaigns optimizing digital, paid, earned, and owned media-Supervised team of four reports and multiple committees, mentoring junior staff and interns, reviewing and signing off on all external-facing content across departments-Tripled annual press coverage through press releases, media advisories, and maintaining close reporter relationships-Doubled social media engagement by leveraging international influencers and micro-influencers with takeovers, shared posts, and creative video production-Managed $1M operating budget and $100,000 marketing budget, efficiently negotiating contracts, bids, and partner agencies-Planned and executed the two most successful events in the organization’s history: 2020 Dash to a Great Future P2P competition (98% net) and 2021 Great Futures Gala with Smokey Robinson ($600,000 gross)

-Headed the B2B marketing strategy, positioning the firm as the preeminent cause marketing agency in Tennessee and resulting in 175% growth in accounts-Authored and edited owned content, including blogs, podcasts, and YouTube web series, increasing views/downloads by 300%-Conducted market research focus groups, surveys, and A/B testing to best understand competitive strategies in client-facing communications-Boosted social media followers by 400% through targeted paid digital campaigns-Served as spokesperson and emcee at community events with 400+ guests-Designed campaign tools, presentations, trend reports, press releases, pitch letters, one-sheets, and media kits for consistent branding across departments

-Promoted unique stories of current students, alumni, and enrollment opportunities to print, radio, and television news outlets via press releases and served as spokesperson when the Director was unavailable-Represented the organization at industry conferences, education fairs, and recruiting events, doubling revenue over three years-Coordinated the design and production of print marketing materials, including brochures, flyers, pamphlets, and billboards-Drove social media engagement by 65% through promotional videos, alumni spotlight series, and cross engagement with corporate and community partners

-Translated documents and interviews from French into English, most often for West African clients fleeing conflict and persecution.