Joseph Snodgrass Email & Phone Number

Tacoma, Wa, Us

Tacoma, Wa, Us

Tacoma, Washington, United States

Leading marketing, communications, and brand initiatives for a non-profit with 1,400 employees, serving 10,000+ through vocational programs (across 2.5+ years). Executing multi-faceted strategies, improving relationships with diverse stakeholders. Focused on branding, strategic planning, project management, and cross-functional collaboration to drive mission-aligned outcomes and strengthen the brand across a 15-county footprint.Leadership & Strategic Planning• Serving on Leadership Team, managing Marketing and collaborating with CEO and CAO• Developing and executing strategic plans, aligning with 10-year plan, co-managing department budgetCross-Functional Project Management• Leading projects across Brand, Mission Services, Workforce Development, Vocational School, Career Hub, HR, and IT• Partnered with grant manager, contributing to securing $7M+ in grantsBrand Development & Content Creation• Redeveloped and managed brand, campaigns, copy, and materials, ensuring accessibility, ADA compliance, and aligned with antiracism and EDI initiatives• Provided creative direction and content development for Annual Reports and built success story program• Launched, led, and developed multi-year project updating branding across 34 retail locationsCampaign Management & Community Engagement• Contributed to Power Up & Centennial Campaign, developing sub-branding, creative assets and communication for fundraising materials and events• Successfully executed marketing and design for the Power Up public launch event, attracting 400 attendees and raising $215,000• Implemented comprehensive hiring campaign, increasing completed applications by 234%Served as Program Marketing Manager and Subcommittee Leader for a $3.68M Digital Navigation Services grant, managing activities and a $138,000 marketing/communications budget across 39 counties for all Washington state regional Goodwills

Working with and collaboratively developing visual and communication design (and collateral), identities, and branding solutions for start-ups, small businesses and non-profit organizations. Additionally, I have consulted in early business development/plans, and in setting up branding and marketing. Constantly seeking to work in communications design on the larger spectrum, particularly in branding and design of environmentals and exhibition.· Exhibition environmental design for Tacoma Art Museum (2018-2020), including extensive design for BART at TAM: Animating America's Favorite Family (The Simpsons), and some creative consultation.· Worked with Lands Council development director (2015-2017) to realign their brand towards a 25-45 year old demographic. Successfully modernized the logo, and implemented brand realignment. Coordinated release party, which subsequently became an annual event. See that project on my website.· Specifically working with non-profits and startups, designed and produced materials on shoestring budgets, creating and fostering relationships with necessary resources and vendors in order to reduce cost while still producing quality material/collateral.· Set up design and branding systems for future designers and interns to work with organizations, allowing standards to continually be met after the life of my contract.

Olympia, Washington, United States

Assisted Marketing, developed and managed brand, strategy, and designed communications.· Organized Marketing Department; researched and developed general Marketing Plan (as none existed.)· Performed brand evaluation to understand positioning and equity. Updated and implemented branding and identity system standards. Worked with solutions for marketing, advertising, collateral, and communications.· Researched, proposed, and/or implemented marketing and campaign strategy resulting in increased sales, retaining of club members, and engagement.· Researched and developed copy for all collateral including sales material, club member communications, in-house and service based communications, and marketing material. This included completely overhauling existing material, using effective language that both engages the potential customer and sells them on a product or service at the appropriate level.

Tacoma, Washington, United States

Freelance exhibition environmental and signage/way finding design for multiple exhibitions, including extensive design work for BART at TAM: Animating America's Favorite Family (The Simpsons), as well as some creative consultation. Worked/coordinated with head preparator and designed with TAM's brand standards.

Tacoma, Washington

Graphic Designer. Marketing, research, content, and strategy. Developing and catalyzing creative solutions, channeling them into actionable goals and deliverables.· Co-managed and developed campaigns for client Orion First brand and their sub-brand, the Small Business Lending Forum. Additional assets included web pages, value proposition white paper, digital and print graphics, and ads.· Collaborated on research and development of 2018 brand strategy based off client goals and designed the resulting deliverables, including blog content, social media videos, and graphics for digital and print for client Watson’s Nursery.· Extensive research and market research for clients, potential clients and for in-house strategy, much of which translated to designed deliverables across media, content creation and RFP responses.· Developed and designed varying collateral across digital and print media for clients while maintaining brand guidelines.

Spokane, Washington Area

Brand realignment and design for non-profit org the Lands Council. Developed identity and brand system which extended into communications strategy and included collateral and events consultation. Continued as a consultant and occasional designer over two year period. Worked closely with Development Director.Primary work was to realign their brand towards a 25-45 year old demographic, coordinating with the Lands Council Development Director. · Researched general public knowledge of the lands council, effective methods of reaching the target demographic for non-profit organizations with specificity on environmental organizations, and on design trends and aesthetics of the market for the target demographic. I also evaluated the current fundraising methods.· Successfully updated logo (without overtly changing it, a design constraint). Additionally created a “badge” system, emblems for additional branding, as an identification system for the varying aspects of what the Lands Council does, complimenting the branding.· Based on research, developed website redesign proposal geared towards more effectively persuading the target demographic towards funding an environmentally focused non-profit.· Created artwork which bridged the previous identity aesthetic (carried into the modernized logo) with the new aesthetic across brand. This artwork was used generously across collateral including posters, signage, print, mailables, social media and web.· Co-coordinated brand rollout event featuring collaboration with brewery, created "Brewftop" moniker, brought on a demographically targeted popular musician, and did live screen printing at the event.The brand refresh set the stage for additional methods of outreach through targeted aesthetics and communication solutions that would attract the demographic and raise awareness of what the organization does. Brewftop has become an annual event and continues to connect the organization with the demographic.

Spokane, Washington Area

Primary work in audio and video design. Audio work consisted of creating radio spots (including vocal recording and mastering), and TV commercial audio. Video design was primarily TV commercials for clients that included Müv Fitness, Walkers Furniture, The Barbers, Smart Smoke, Consumer Auto Liquidators and Windsor Plywood. Proposed, created initial specs for and received approval for Windsor Plywood media revamp. Some basic graphic design, primarily full page ads and billboards, done as well.Designed for various campaigns while encouraging improved design standards and solutions.· Successfully refined branding and campaign designs for client Windsor Plywood across print, digital and video media.

Spokane, Washington Area

Solo project: researched, collected various materials and conducted interview for podcast for the Expo '74 special issue. Created audio for and mixed podcast.

Spokane, Washington

Worked with Art Director on concepting ideas, learning editorial standards. Assisted primarily in layout and typography. Also created podcast for Expo '74 special issue. All research and interviewing done by myself.

Cheney, Wa

Created graphics for various articles, most of them on a day or less deadline. Graphics, ads, and article research and design collaboration.

Jockeyed for the 3 hour electronic/ambient/chill out show "Nightfall". Researched, acquired and digitally cataloged double the amount of music for the show. Prepared show themes, lineup of music, and any backstory for each episode. Acquired exclusive interviews from artists and a special show mix from the popular ambient group Marconi Union. Connected KEWU with labels to enhance station music collection.Created three podcast episodes which were broadcasted and included historical analysis, interviews and some exclusive music.

Spokane, Washington Area

Data Entry, mail sorting, inter-office and messenger. Left to focus on parenting and school.

Spokane, Washington Area

Filing and cataloguing sensitive and confidential materials. General admin and secretarial work. Transitioned from this position into my new position at Washington Trust Bank.

Spokane

Lead Valet. Customer service oriented work. Also worked occasionally as lot checker and event personnel. Trained both managers and new employees for all Spokane Diamond locations as valet.Transitioned from this position into my new position with Etter, McMahon.

Bachelor Of Fine Arts (B.F.A.), Design And Visual Communications, General

Graduated Magna Cum Laude, acquiring BFA in Visual Communication Design + completed coursework in Public History. Curated and updated.

Associate Of Arts (A.A.), History

Gen Ed requirements for transferring to EWU. Concentrations in English and History.

Ged, High School Equivalence Certificate Program