Joline Osterhout Email & Phone Number

Beverly Hills, California, Us

Beverly Hills, California, Us

• Work with planning & strategy, touring and artist teams to create the best social strategy for artists and their music tours• Work on high priority artist’s tours such as: Halsey, Panic! At the Disco, Madonna, Drake, Post Malone, Metallica, Beyonce, Queen + Adam Lambert• Social lead on conversion tracking for Tiktok and Snapchat campaigns - driving ticket sales and revenue YOY• Achieve/exceed performance targets through campaign execution and optimizations• Monitor pacing and track progress to goal for 30+ active campaigns at any given time• Identify test and learn opportunities and develop business justifications• Experience managing and identifying multi-platform campaigns across Facebook, Snapchat, Twitter, TikTok, Pinterest & Reddit• Contribute key learnings to internal and external stakeholder recaps and readouts•Consolidate, communicate and manage all issues and risks affecting the marketing campaign•Communicate project status to project participants and stakeholders accurately and on time•Input media plan to internal campaign manager, monitor campaign performance daily. Re-allocate funds based on performance and update creative content. Make changes to campaign status in real-time•Analyze and compile relevant demographic data to marketing teams in order to drive the most profitable ticket sales and successful marketing campaigns; provide real time reporting on digital marketing performance

• Closed 10 sales in first year ($832,225 sales volume)• Create annual sales plans, strategies, and methodologies• Schedule and conduct multiple showings for agents/broker/self and prospective buyers• Coordinate with other agents/lawyers/home inspectors to finalize paperwork, set up inspections and final walk throughs• Develop advertising materials such as brochures, print ads, online ads, Facebook ads, etc

Los Angeles, California, Us

• Team Lead on Opry Entertainment Group and affiliates (Grand Ole Opry, The Ryman, Ole Red), which included projections, campaign set up and analyzation of data to make informed decisions on what audiences/creative should run in an effort to generate the most results• Achieved goal CPA/CPL benchmarks and exceeded ROAS month over month• Coordinated with artist marketing/management teams to develop overall paid social strategy• Monitored, tracked, and reported on over 50+ campaigns between different clients andregions on a weekly/daily basis to ensure accuracy and campaign success• Implemented the use of Facebook Ads Manager features for campaign optimizations suchas: dynamic ads, A/B testing, value optimization and ad recall lift• Collaborated with Account Management and Media teams to understand client needs andeffectively communicate insights and results back to clients• Increased online/offline conversions, leads, landing page views, etc. through various paidefforts• Helped lead paid social media team, assisted with training, mentoring, interviewing and delegating workflow

Agoura Hills, Ca, Us

• Team lead on See Tickets US paid social initiatives • Monitored, tracked, and reported on over 50+ campaigns across social platforms• Manage all online social media accounts including: Twitter, Facebook, Instagram, LinkedIn, Google My Business, etc. for 15 clients• Create new business proposals for prospects including target audience identification, competitive analysis, and overall strategy for campaigns• Collaborate with Digital Marketing Manager in the preparation of estimates, campaign schedules, budgets, and other project management requirements• Create project plans, schedules, ad copy, design, and creative• Prepare and report campaign optimization information to clients• Assist on other digital marketing including Google, Yelp, Bing, and LinkedIn.• Managing budgets of up to $100,000 across multiple accounts• Constantly developing new sales goals and beating numbers

• Closed 10 sales in first year• Created annual sales plans, strategies, and methodologies• Developed advertising materials such as brochures, print ads, online ads, Facebook ads, etc.• Brand ambassador for customers at housing development (Suffield Chase.) In charge of leading sales, face of the community, and bridging a gap between the developer and consumers• Led and attended multiple trade shows, conferences, meetings, and industry events• Managed day-to-day operations across all social platforms including Facebook, Twitter, Instagram, LinkedIn, and Pinterest• Voice of T&M Brand as well as various affiliated accounts, such as Greg Ugalde, and Torrington Downtown Partners• Excelled in client development, public relations, customer follow-up, and property management• Constantly worked under stringent time constraints, always exceeding deadlines and goals

Farmington, Connecticut, Us

• Identified trends, crafted social media, and other advertising copy that drove engagement across all verticals including Pharma, Higher Ed, entertainment, and ecommerce• Conducted internet research on prospects, partnerships, and clients• Created successful lead generation, conversion, and brand awareness campaigns• Maintained the consistency of brand messaging and voice across all social media platforms including, Facebook, Instagram, Twitter, Pinterest, and other forums

Milford, Connecticut, Us

• Generated brand awareness, lead generation, and promoted excellent customer services through Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest and Vimeo• Managed paid social budgets to meet specific goals and timelines on Facebook• Designed and created marketing content to socialize and use for social media purposes (e.g. customer case studies, blog posts, and posts from analysts)• Developed a strong understanding of the media metrics and calculations (CTR, CPC, CPM, CPA, KPI)• Supported SEO strategies by understanding keyword priorities and how they integrated into content marketing plans• Provided analysis and recommendations on social media initiatives • Worked closely with other marketing members to meet client goals• Kept up with social media and Internet marketing industry trends and developments• Cultivated lasting relationships with top influencers in the Real Estate market

Minneapolis, Minnesota, Us

• Coordinated with the interactive team and project managers with day-to-day administration duties• Developed and maintained various clients’ websites. Created print material, website copy, white sites, landing pages, site maps and content for clients social media sites• Navigated Google Analytics and SEOtools to uncover the best long tail keywords for SEO• Followed and practiced web and social media best practices

New Britain, Ct, Us

Bachelor of Science (BS), Marketing

Bristol, Ct, Us

• Arranged an one hundred person, pet-friendly event that raised brand awareness for the opening of Pinks Hollywood Hot Dogs• Handled VIP guests demonstrating exceptional customer service• Collaborated with radio stations, news channels, and other media vendors• Developed and administrated promotional activities such as print, incentive coupons, trade shows, and direct mailers• Maintained and updated social media sites with the latest news in the amusement park world

Bachelor Of Science (Bs), Marketing

Education record