A creative collective focused on providing branding consultancy and visuals.

Working on Google.

● Manage agencies and oversee campaign planning and management● Maintain tone of voice and brand consistency for individual lines of business through copy, content and creative across multiple platforms● Develop, oversee and approve seasonal content calendar for all channels● Author and deliver Impossible Foods’ social strategy● Lead creative ideation and deliver brand campaigns for partners● Lead communication with international teams on social marketing strategy and best practices● Manage and engage in community management, including daily social communication and sentiment analysis● Support and engage in influencer and community outreach and activations

● Ideate and lead global digital creative campaigns for social media & experiential events● Build exhaustive social media strategy covering existing and emerging channels● Collected and analyze social data to report on campaign effectiveness and optimize for future endeavors● Managed global social team members, delegating tasks, providing direction, & facilitating growth● Cross-functional worked across departments to build educational narrative content● Oversaw copywriting and video production for high visibility campaigns

• Collaborate with and manage cross-functional teams to ensure success of social media campaigns• Ideate and execute on audience growth strategies• Keep abreast of digital trends and leverage insights to optimize creative strategies• Manage Oracle sports campaigns and relationships, including Oracle Team USA, Tennis & Warriors partnership• Writing for social campaigns, long form for blogs, and advertisements• Create, curate, adapt, and manage content for specific initiatives/social networks• Manage paid plan, resulting in all-time high impressions & engagements for social channels• Manage & communicate with external agencies and artists• Manage social team members, delegating tasks, providing direction, & facilitating growth

Research and write content for site revolving around athletics and popular culturePlan and participate in sports related podcasts to be released on siteKeep abreast of important developments in athletics to aid in putting out quick anecdotes for audience information

• Analyzed and shared distributor sales reports with account managers resulting in product placement for missed demographics and replacement of bottom tier sellers.• Strategically designed and implemented merchandising standards using brand analytics and client demographics to increase account efficiency and sales.• Designed, implemented and managed marketing/promotional materials for account managers to leverage brand awareness, customer interaction, traffic and sales.• Managed sales representatives and marketing teams on best practices to improve client experience and revenue streams based on product analytics. • Maintained and handled marketing assets to safeguard contract adherence, brand consistency and client confidence.

• Built, maintained and identified marketing strategies resulting in product awareness, brand loyalty and inventory sellout.• Managed and worked with business partners to determine marketing budget to ensure spend came under forecast due to CPC efficiency and promotional effectiveness. • Worked and engaged in all phases of business operations such as market research, store layout, product and concept design to implement branding initiatives.

• • Designed and implemented strategies for macro-snack market share growth in the healthcare segment that resulted in expansion of Sabra line, discontinuance of popped chips, and increased focus on health & wellness goods.• Conducted market research by interviewing field sales team and account managers pulling quantitative and qualitative data to optimize sales and distributor processes.• Provided senior executives with project statuses and ROI established from early account growth initiatives.• Managed social media outlets of PepsiCo resulting in highest increase in Twitter followers over a week span during the summer of 2013.

● Design presentations to be delivered to vendors and retail store buyers ● Interpret qualitative and quantitative retail data● Utilized Excel to classify and organize vendor lists.● Styling and assisting in coordination for photo shoots● Classification & ordering of seasonal lines.● Manage social network content and sites● Customer service on sales floor; stock/warehouse duties; deal with in-store customers.

● Created partnerships with other eco-friendly companies for events and promotions. ● Market research and analysis for purpose of establishing soft goods department● New product management● Attend conventions and shows like ASR to make company more visible among industry leaders.● Communicate with skaters and other individuals on a local and national level building brand awareness.● Set up interactions with media bodies for interviews and commercials.