- WRITING & EDITING Over 20 years of experience writing and editing content for international print and digital media platforms in London, the Middle East and Asia. Specialist areas include health and wellbeing, travel, psychology, culture, relationships, and interiors. - SPONSORED CONTENT & BRAND PARTNERSHIPS Building relationships and liaising with local and international clients to produce branded content, advertorial text, and promotional copy. Planning and executing sponsorship ideas for multi-platform editorial purposes while maintaining editorial-commercial balance from initial concept through to final subbing and editing.- EDITORIAL STRATEGY & BRAND EXTENSION Developing creative ideas for greater brand extension and overall company presence through digital and print media, social media platforms, events, advertising and marketing. - MULTI-PLATFORM ORGANISATION Creating digital calendars and print flatplans; devising production schedules and deadlines for online and print; launching new products and platforms; uploading content; implementing meta data and SEO optimisation; sourcing images; seeing through the creative process from start to finish. - TEAM MANAGEMENT Pulling strong teams together, leading, mentoring, motivating (and a lot of mucking in when required!).