Jo Upton Email & Phone Number

Digital transformation for AkzoNobel Decorative Paints business worldwide (process, capability,technology, organisation)Led the transition of digital IM resource into a single, high performing global team, defining the digital IM strategy (technology and operating processes) to meet the needs of the global digital marketing strategy. Working in tandem with the Digital Marketing Director a multi million pound global programme was established to drive business transformation through a digital business strategy. The programme delivered a technology platform and organisation to support all external facing digital activity for all brands across all territories. I directed a multi-disciplined team (50 + across 5 key strategic partners, covering technical, creative, editorial, social, search, development, delivery, rollout and operational support ) all co-located alongside subject matter experts from the Deco business following agile/continuous delivery philosophies to realise business value. The project has been delivered, and support provided to 48 countries worldwide. With a matrix style influencing role, as head of the programme, the promotion, and further development of the global strategy and requisite digital skills across multiple autonomous markets will be critical to the continued success of the programme.

Working in partnership with senior business leaders, as a member of the UK business "Must Win Battle" Leadership Team – shaped, defined and led the Digital MWB strategy, introducing digital opportunities beyond marketing to whole commercial organisation. I owned the communication strategy and stakeholder engagement process for the digital MWB within the UK business. The scope and remit of the internal team was broadened to encompass the whole digital landscape including introducing creative design skills, functional website development, mobile app development as well as emerging skills for search, analytics and e-commerce. The team developed and supported 38 consumer facing websites including a revenue generating stores experience. Digital was integrated into the business planning cycle.