Joy Nicole Foo Email & Phone Number

Singapore

- Develop and maintain a high-quality portfolio of Mobility/Travel Essential/F&B (with focus on thenew cruise business) products for Klook’s rapidly growing, global customer base.- Acquisition: Identify the best products based on current demand and sales potential and bringthem onboard the Klook platform. Supervise onboarding of products, with support of local teammembers, editorial and quality control teams.- Account management: Cultivate relationships with partners to help… Show more - Develop and maintain a high-quality portfolio of Mobility/Travel Essential/F&B (with focus on thenew cruise business) products for Klook’s rapidly growing, global customer base.- Acquisition: Identify the best products based on current demand and sales potential and bringthem onboard the Klook platform. Supervise onboarding of products, with support of local teammembers, editorial and quality control teams.- Account management: Cultivate relationships with partners to help maximize their sales potentialon Klook’s various distribution platforms. Communicate Klook’s business strengths and brandvalue to suppliers.- Optimization: Continuously ensure the quality of products, in terms of pricing, inventory, andcontent, maintain a market leading position at all times.- Market updates: Identify market trends and provide market & competitor updates throughon-going research and analyses.- Leadership: Build and lead a strong business development team to deliver tangible results ineach of the above areas Show less

Singapore

- Manage a team of 14, overseeing both Account Management and Seller Acquisition team- Marketplace team won Specialty Store of the Year - Singapore in Retail Asia Awards 2022- Plan for overall Marketplace category strategy across various categories such as Fresh & Frozen, Rice Noodles & Food Cupboard, Beverages & Alcohol, Health & Beauty, Electronics etc.- Define and execute Marketplace assortment strategy to bring in New Sellers contributing to >$300K of sales- Responsible… Show more - Manage a team of 14, overseeing both Account Management and Seller Acquisition team- Marketplace team won Specialty Store of the Year - Singapore in Retail Asia Awards 2022- Plan for overall Marketplace category strategy across various categories such as Fresh & Frozen, Rice Noodles & Food Cupboard, Beverages & Alcohol, Health & Beauty, Electronics etc.- Define and execute Marketplace assortment strategy to bring in New Sellers contributing to >$300K of sales- Responsible for P&L budget planning and Marketplace Commercial targets including commission modelling and budget setting- Make data-driven decisions to develop and execute both strategic and tactical level initiatives driving assortment, sales and category growth- Project managed across different teams including pitching of new business models and ramp-up plans, working with both external and internal stakeholders in a fast-paced environment Show less

Singapore

Fairprice Marketplace is a new and innovative business started on Fairprice Online, where third party sellers will directly sell their goods to our customers, alongside the traditional grocery items Fairprice is most known.- Manage a team of 10 Account Managers and 2 Marketing Executives in Fairprice Marketplace to achieve >70 % growth in 2021- Responsible for defining and driving long-term objectives for the Marketplace business including scalability and profitability analysis… Show more Fairprice Marketplace is a new and innovative business started on Fairprice Online, where third party sellers will directly sell their goods to our customers, alongside the traditional grocery items Fairprice is most known.- Manage a team of 10 Account Managers and 2 Marketing Executives in Fairprice Marketplace to achieve >70 % growth in 2021- Responsible for defining and driving long-term objectives for the Marketplace business including scalability and profitability analysis to achieve margin improvements- Established new account management best practices including Joint Business Planning, SKU efficiency analysis and drove marketing investments through the AM team- Implemented new Marketing process improvements for the more efficient execution of marketing campaigns that drove increased marketing investment and participation of merchants- Identified customer segments and needs to innovate targeted customer messaging to successfully grow Marketplace and merchant accounts Show less

Singapore

- Strategic planning including market growth strategies, impact analysis, project planning and post-implementation evaluation- Responsible for Commercial strategy including P&L budgeting and action levers- Lead Competitive intel tracking, monitoring, and reporting, identifying key changes and critical areas for improvement- Strategize and project manage cross-departmental teams to launch a new-to-market service as a key strategic servicei. Define the go-to-market plan, project… Show more - Strategic planning including market growth strategies, impact analysis, project planning and post-implementation evaluation- Responsible for Commercial strategy including P&L budgeting and action levers- Lead Competitive intel tracking, monitoring, and reporting, identifying key changes and critical areas for improvement- Strategize and project manage cross-departmental teams to launch a new-to-market service as a key strategic servicei. Define the go-to-market plan, project deliverables and monitored status of tasksii. Lead ROI analysis on the various initiatives the team runs to understand effectiveness on growth and profitability- Sales forecasting, planning, pricing and KPI setting for sales team including area analysis and incrementality forecasting- Creation, roll out & ownership of processes, tools and reporting dashboards to improve internal efficiency and allow for consistent reporting & decision making- Engaging with external B2B stakeholders such as mall management and restaurant management groups to drive strategic business partnerships Show less

Central Singapore

Deliveroo is a technology company with a cutting-edge platform that optimizes food ordering and delivery by integrating our consumer platform with restaurant tablet-based point-of-sale order management terminals and our logistics optimization algorithm to ensure amazing meals are delivered to the comfort of your home, office.- Managed a portfolio of more than 60 key accounts and high-value partners over 250 sites with a focus on building lasting relationships and increasing… Show more Deliveroo is a technology company with a cutting-edge platform that optimizes food ordering and delivery by integrating our consumer platform with restaurant tablet-based point-of-sale order management terminals and our logistics optimization algorithm to ensure amazing meals are delivered to the comfort of your home, office.- Managed a portfolio of more than 60 key accounts and high-value partners over 250 sites with a focus on building lasting relationships and increasing profitability and revenue growth for them on Deliveroo.- Grew revenue of portfolio by 40% year-on-year including holding 5 the of top 10 highest revenue generating accounts.- Periodic review of each account's performance by analysing the data of past performance to optimise growth recommendations to partners with quarterly reporting. - Negotiated for and achieved the top partner investments in marketing campaigns and brand growth for Deliveroo.- Worked with cross functional departments to drive business growth (Marketing, Operations, Customer Service, Corporate)- Innovated and drove the company's business by working on the special projects team for Deliveroo Editions through managing the operations and maximizing profitability of the company's delivery-only kitchens as a new business vertical.- Managed the growth and success of restaurant partners in the Deliveroo Editions (cloud kitchens) looking at partners profitability, site operations and business model profitability for Deliveroo- Planned, managed and launched a new-to-market service as a key strategic project for the company including defining the go to market plan, project deliverables and monitored status of tasks - Coordinated and led the intern development program for the commercial team, launching several successful market research projects and new business plans. Show less

Singapore

Razer is the world leader in high-performance gaming hardware, software and systems. As a product marketing specialist at Razer, I am responsible for the overall marketing strategy for the products in my stable. I oversee the production of advertising and digital marketing materials for media ad buying including Google Display Ads and Facebook Ads. - Strategised, conceptualised and launched marketing campaigns including announcements, promotions and giveaways to an audience of… Show more Razer is the world leader in high-performance gaming hardware, software and systems. As a product marketing specialist at Razer, I am responsible for the overall marketing strategy for the products in my stable. I oversee the production of advertising and digital marketing materials for media ad buying including Google Display Ads and Facebook Ads. - Strategised, conceptualised and launched marketing campaigns including announcements, promotions and giveaways to an audience of over 8 million users. - Launched a new to market product successfully in over 8 markets worldwide to weekly sales of >$100,000.- Content marketing through writing for and managing the product blog and newsletter to engage consumers and building a community around the product.- Pitched our product and led discussions with more than 20 business partners and led discussions to establish co-marketing promotions and sponsorship agreements in various global events such as E3 and Gamescom.- Collaborated and fine-tuned the product capabilities together with the product development team.- Managed the budget, marketing spend and Return of Investment on all marketing activities and campaigns.- Developed and tracked the KPIs of product performance through Google Analytics, to manage the budget and marketing spend for promotional activities. Show less

Singapore

The Commissioned is an online platform and SAAS tool to help artists manage and market their work by creating a marketplace where customers can commission bespoke pieces of art directly from artists. At The Commissioned where I started as an Intern, I was responsible for overall marketing, including content marketing, social media marketing and as community manager of the platform. This included publishing guides and articles for our audience, establishing the developing the company’s… Show more The Commissioned is an online platform and SAAS tool to help artists manage and market their work by creating a marketplace where customers can commission bespoke pieces of art directly from artists. At The Commissioned where I started as an Intern, I was responsible for overall marketing, including content marketing, social media marketing and as community manager of the platform. This included publishing guides and articles for our audience, establishing the developing the company’s social media pages and supporting our community in their needs. I was also engaged in business development with client research and outreach as well as pitching the product to various stakeholders. Show less

Singapore

Philip Morris Singapore Pte. Ltd. is the leading tobacco company in Singapore, which distributes and sells Philip Morris International (PMI) brands.In the trade marketing team at Philip Morris, I helped develop a closer relationship with retailers and the company to build business together. As part of my duties I organized appreciation dinners and incentive trips for the company’s top performing partners. I also conducted surveys as part of consumer buying behavior research at retail… Show more Philip Morris Singapore Pte. Ltd. is the leading tobacco company in Singapore, which distributes and sells Philip Morris International (PMI) brands.In the trade marketing team at Philip Morris, I helped develop a closer relationship with retailers and the company to build business together. As part of my duties I organized appreciation dinners and incentive trips for the company’s top performing partners. I also conducted surveys as part of consumer buying behavior research at retail stores worldwide, including sales shadowing. Based on the research, I designed education programs and collaterals to inform retailers and provided them with our product summaries and benefits to drive sales. Show less

Singapore

CapitaLand is one of Asia's largest real estate companies. Headquartered and listed in Singapore, it has a global portfolio comprising integrated developments, shopping malls, serviced residences, offices, homes, REITs and funds.As part of the talent and development team of Capitaland Malls division, I developed and executed a company-wide employee training survey for the enhancement of the company’s e-learning portal. Additionally, I also planned company-wide cohesion events that were… Show more CapitaLand is one of Asia's largest real estate companies. Headquartered and listed in Singapore, it has a global portfolio comprising integrated developments, shopping malls, serviced residences, offices, homes, REITs and funds.As part of the talent and development team of Capitaland Malls division, I developed and executed a company-wide employee training survey for the enhancement of the company’s e-learning portal. Additionally, I also planned company-wide cohesion events that were attended by over 100 employees. I also organized a cultural immersion trip for visiting colleagues from the China office including site visits for over 40 employees across 5 days. Show less

Double Degree In Bachelor Of Business Administration (Bba), Bachelor Of Social Science, Business Administration And Management, General, Magna Cum Laude | Lee Kong Chian Scholar | Dean’S List Ay12/13, Ay 14/15

Activities and Societies: Smarketing, SMU's Marketing-focused academic club - Events Director SMU Broadcast and Entertainment - Honorary.

Exchange Program, Business Administration And Management, General, Dean'S List

Activities and Societies: Modlin Centre of the Arts