• Developed the the Apollo Gift Shop rebrand and new marketing strategy by creating a multi-channel campaign and producing a lifestyle photoshoot to increase sales and brand awareness• Managed the entire Apollo website redesign and launch resulting in a modern and user-friendly design that stays true to the iconic brand and ideal for the Apollo's different audiences • Directed the email strategy, content planning and production process • Managed a variety of ad-hoc marketing projects to help reach departmental and organizational goals including web projects, new merchandise launches, and onsite activations• Collaborated with Marketing Directors and Managers to create marketing plans and implement on-site and digital marketing strategies for a variety of events including concerts, conversations, and performances

• Internal Lead of the Home Page and Digital Stage redesign which includes working with the design agency, compiling feedback, presenting to stakeholders and making recommendations to ensure an engaging and user-friendly design• Contributed to the transition to digital programming and the execution of virtual events including musical performances, panels and the 2021 Women of the World Festival

• Managed the execution of email marketing communications including setup, proofing and launch to help generate revenue for Buy Buy Baby, Christmas Tree Shops and Harmon Face Values• Initiated weekly campaign reporting that includes useful email metrics insights to help future email strategy

• Built and sustained strong client relationships with two national non-profit associations through attentive communication with board of directors and committee members• Collaborated with marketing, events and sales to complete marketing and ad-hoc projects including event planning, graphics, email campaigns, and landing pages • Managed both intimate and large-scale conferences, including on-site operations, attendee registration, vendor coordination, digital marketing, and communication•Developed and executed marketing initiatives and strategies to help promote and grow membership and certification programs for two national healthcare associations • Created and updated multiple reports used for analysis and decision-making i.e. registration, membership and product reports