Joy Lin Email & Phone Number

Chicago, Illinois, United States

Taipei, Taipei City, Taiwan

• Developed a portfolio strategy and business plan for 10 drugs in 1 therapeutic area• Strategized segmentation and positioning plan • Transformed go-to-market process by analyzing 2,000+ client portfolios to launch an omnichannel engagement platform• Managed an inventory shortage crisis

Taipei City, Taiwan

• Led the first-ever firm-wide culture transformation initiative - 2022 Q1 Global recognition award • Spearheaded the launch of GSK’s multi-channel engagement platform during pandemic to accelerate sales uptake of newly launched drug• Persuaded 7 new key accounts to include our product in formula • Standardized best practice sharing across 4 business units

Taipei, Taipei City, Taiwan

• Designed pricing negotiation strategy and executed action plan for 2 medical centers with cross-functional teams• Analyzed internal and external sales data with customer insight to identify growth opportunities• Organized annual campaign with marketing team and led 20 sales representatives to host 170+ seminars

Taipei City, Taiwan

• Expedited formulation of business strategies to ascertain impacts of physician referral on sales performance of drug stores nearby• Redesigned sales force training process by devising training roadmap, standardizing training materials, and initiating mentorship program• Overhauled logistics for ~30 tasting/sampling booths across sales channels nationwide

Taipei City, Taiwan

Helped create and launch a Wikipedia-esque medical encyclopedia with detailed information on 1,000+ diseases, including symptoms, causes, diagnoses, treatment, and prevention. With all articles meticulously penned and reviewed by physicians or medical students like me, it was subsequently co-opted by the Taiwan Centers for Disease Control into its official LINE account, quickly amassed over 10 million subscribers during the pandemic, and played a pivotal role in educating the Taiwanese public on how they can safeguard themselves and their loved ones.

Taipei City, Taiwan

• Assisted implement Pernod Ricard's 2016 digital campaign and Pfizer's 2016 digital campaign(Centrum, Stresstabs and Caltrate).• Assisted design leaflet for Norwegian Seafood Council

Master Of Business Administration - Mba

Class of 2025

English Language And Literature, General

Toronto

Bachelor'S Degree, Dietetics/Dietitian

Bachelor'S Degree, Health/Health Care Administration/Management

Activities and Societies: Chair of Activity @ Taipei Medical University Business Administration Club Staged myriad biotechnology.