Joy Reddy Email & Phone Number

Atlanta, Georgia, United States

Develop and deploy robust communications to drive competitive advantage and strategy.• Leverage research/insights for proactive PR, supporting marketing campaigns• Drive awareness of the Wholesale strategy via quarterly Town Halls, leveraging the Wholesale Leadership Team, and culture carriers throughout the segment• Manage earned media program for Commercial Banking Industry Specialties• Develop and maintain a comprehensive Wholesale speakers bureau and awards strategy that aligns with desired audience of clients, prospects and influencers• Effectively manage monthly Wholesale internal communications campaigns• Manage Wholesale intranet site updates, including news, teammate announcements, leader profiles, deal highlights and Town Hall recap videos• Integrate SunTrust flag themes throughout internal communications vehicles; adjust approach based on executive feedback with the goal of building an engaging culture, enhancing leader visibility and credibility, and supporting objectives while reaching the right teammates with timely, compelling messages via the best channel

Responsible for providing clients with measurable, results-oriented integrated communications strategies.Managed process that led to client being named Top 10 Innovative Technology Provider by MIT Technology ReviewOversaw development of three client websites, various collateral, messagingSecured speaking engagements, bylines for clients

Responsible for leading multiple accounts with limited supervision.Managed process that led to client winning Inc. 500 award, from initial submission to targeted communication with judges to guerilla marketing efforts that resulted in successManaged process that led to Fortune 500 client receiving Mortgage Technology Award as well as cover story placement in Mortgage Technology magazineAttained several company profiles for clients, from The Miami Herald to Mortgage Banking, which yielded increased brand exposureSecured competitive speaking engagements for clients at national trade shows Developed and executed media plan to support premiere mobile payments community launch in nationSupported clients at trade shows, from press meetings to speaker session coordination and executionSuccessfully represented start-up organizations and saw front-page media coverage within first three months of service