I am a Shanghai-based independent market research consultant. I have several years experience primarily in field research and qualitative study by providing services ranging from moderation, analysis and reporting. With a deep understanding of Chinese market and the strength of cross-cultural communication, I specialize in working with overseas partners, helping them understand the thoughts of the Chinese consumers and generate insights that point to market opportunities. My key partners are BMC Innovation, FACE, and Sekkei Studio. With experience in food and beverage, technology/mobile, automotive, and social sectors, I have successfully conducted studies for clients such as Coca Cola, Lotte, Chevrolet and Geneva Global.