Joy Aw Email & Phone Number

Singapore

Singapore

• Manage APAC user acquisition and re-engagement global campaigns, in various industries such as gaming, fintech and e-commerce• Monitoring of campaign performance to optimize towards hitting clients’ KPI goals via machine learning engines and data analysis • Pioneered the establishment and growth of the China market, with revenue growing by >400% YoY • Identify new business opportunities among existing clients to upsell whenever possible• Worked closely with senior marketing leaders on the agency & direct client side for growth plans and QBR presentations

Singapore

Enforcement:• Investigated cases involving businesses that engage in unfair trade practices • Filed for injunctions and issued commitments to businesses that engage in unfair trade practices• Undergone undercover roles and recorded statements as part of investigation dutiesOutreach:• Developed and executed outreach plans to increase the public’s awareness on consumer rights and unfair trade practices• Worked closely with various trade associations and industry partners to provide outreach to businesses through talks and events• Planned and executed the “Consumer Protection Roadshow”, with interactive game booths and a video production• Led the engagement and partnership with Money 89.3FM, Oli 96.8FM and Capital 95.8FM for radio show collaborations• Represented CCCS on Capital 95.8FM radio show to educate listeners on unfair trade practices and consumer rights• Issued media releases for concluded casesInternational Relations:• Represented CCCS at the ASEAN Committee on Consumer Protection (ACCP) Workshop in 2018 and 2019 at Manila and Tokyo/Kyoto respectively• Represented CCCS at the International Consumer Protection and Enforcement Network (ICPEN) Conference 2018 at Istanbul, Turkey• Organized seminars and meetings with officials from foreign counterparts

• Engaged SMEs to diagnose and understand their human resource capability needs, primarily through using the HR Diagnostic Tool • Organized networking events with SMEs to share on grants available for their human capital development plans

• Evaluated local start-ups applying for the Action Community for Entrepreneurship (“ACE”) start-up grant• Evaluated Young Entrepreneurs Scheme for Schools (“YES! Schools”) applications and participated in the development of the learning curriculum for students• Organized the ACE 10th anniversary event• Organized networking sharing sessions among entrepreneurs and incubators

Business Management, Double Major In Marketing And Strategic Management

Activities and Societies: SMU Arts and Cultural Fraternity Vice President, SMU Hip Hop Dance Club Eurhythmix

Education record

Activities and Societies: VJC Dance Club

Education record

Activities and Societies: Guitar Ensemble Section Leader