Joyce Chen Email & Phone Number

Sunnyvale, CA, US

Sunnyvale, CA, US

AI Optimization, Growth marketing, Go-to-Market strategy, Targeting and Attribution, Causal Inference, LTV modeling

Sunnyvale, CA, US

Growth Marketing

Sunnyvale, CA, US

Armonk, New York, NY, US

• Data Scientist Jan. 2015 - Present
• Analyzing very large Customer Point-Of-Sale datasets (Walmart, Target, Safeway, etc.) and delivered analytical output that help generate insights into marketing campaigns and decision making strategies
• Developed and automated daily workflow including modeling execution, validation and report generating process to improve team work efficiency
• Conducted production or non-production bug investigations with engineering team in JAVA production environment

New York, NY, US

• Designs and builds Key Performance Indicators (KPI) that are adopted by Fortune 500 companies for new product launch evaluations, concept initiatives, and product re-launching campaign and planning.
• Develops and implements a proprietary multi-staged, multi-linkage density based clustering algorithm for product content feature based segmentation.
• Take direct responsibility for the design, R-coding, and execution of discrete choice models, conjoint models, MCMC process, hierarchical Bayesian toolkits, generalized linear regression, segmentation and clustering.
• Advises both internal team members and external customers, interprets the modeling results, and answers general statistical methodology questions
• Provides analytical expertise by conducting routine company level training for new hires and current employees

Waltham, MA, US

• Designed multivariate experiment to collect data and performed quantitative analysis of data at individual and market level, using tools such as R and Access, to deliver customer insights used in packaging campaigns.
• Automated reporting processes using VBA to empower non-analytics team members to report computation results on an on-going basis.
• Improved efficiency of existing optimization algorithms by refactoring the code into a parallel computing form.
• Multi-tasked in a fast-paced working environment smoothly. Completed projects accounted for more than one-third of the company’s revenue in two consecutive quarters.
• Worked cross-functionally with the product, business and engineering teams to drive results.

Oakland, California, US

Provided statistical advice to members of the campus community.Recommended possible statistical analyses for various research topics.Help clients understand the output from statistical computer package of choice,

Oakland, California, US

Gave lectures on concepts of probability and statistics inference to business majors at Berkeley

Oakland, California, US

Led Computer Lab Sessions, taught topics such as: o statistical computing and simulations, model fitting, selection and validation using Ro data retrieval and processing using SQLo data visualization with R packages such as ggploto interactive game (blackjack) programming and simulation using Python o web-scraping and text processing with regular.

Performed preliminary data screening and model fitting and validating: linear regression model; logistic regression model, nonlinear model, survival analysis, categorical data analysisReported the final result with both numerical and graphical form using SAS

Master Of Arts (M.A.), Statistics

Bachelor'S Degree, Statistics And Economics

Education record