Joyce Kwak Email & Phone Number

- Produced social media content including organic video and photo format content for clients in mental health / AI / beauty space- Manage and interact on socials on behalf of clients on TikTok, Instagram and YouTube Shorts while being consistent with the brands voice and with the ability to prioritize customer satisfaction- Implement strategic social media campaigns and video ideas based on key metrics and KPI to incentivize users, boost engagement, and build relationships with audience- Organically increased traffic to brands through numerous high performing visual content to 300K+ accounts

- Designed and developed an interactive web application using Next.js, React, JavaScript, and HTML/CSS to display client’s information in a visually appealing and user-friendly website - developed for mobile and desktop- Leveraged Next.js’ server side rendering to improve loading times and indexability which directly impacts client’s SEO and visibility on search engines- Improved developers experience by implementing modular code with an emphasis on future scalability and maintainability concerns as client's business continues to grow

New York City Metropolitan Area

- Scaled social channels to 100K+ Followers across platforms while concurrently sustaining consistent video viewership - Achieved high engagement rates and impressions by utilizing features on Instagram (Stories, Reels, Threads and DMs)- Incorporated Instagram analysis and insights to curate content based on audience data and engagement- Developed several successful series of videos amassing over 5 million views in each category- Developed and crafted social media campaigns in partnerships with various brands such as Apple TV+, Coffee Meets Bagel, and Pantene + Amazon.

- Architected and constructed client facing UI using React to utilize open-source libraries and built reusable components improving code maintainability and ensuring future scalability- Leveraged React-Flow and React-Split to develop resizable windows, prioritizing accessibility concerns to cater to a broader audience accounting for individuals with visual impairments and motor disabilities- Developed TypeScript-based application to support continued open-source contribution and improving scalability- Achieved a 60% decrease in server response time by identifying and optimizing bottlenecks in parsing algorithms- Successfully containerized SmartER through Docker and deployed on AWS ensuring integration with AWS services- Designed Node.js/Express server using the MVC design pattern to establish a robust foundation for scalability and facilitating the integration of additional code layers without causing disruptions- Leveraged a Redis to cache expired JSON web tokens upon user logout to omit the need for database in storing blacklisted tokens improving session management and enhancing security

- Used Voyager Library Integrated System to input 500+ books and other media into the UCLA Music Library system.

Master'S Degree

Bachelor'S Degree