Joyce Loo Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Helping connect students to their dream career in Business & Hospitality.• Led the creation of engaging content for organic/paid social media, brochures, video, website content, flyers etc.• Built brand competitive advantage through creative, authentic content tailored to the audience segment• Project/ Event management of key conversion events including Open Days, Virtual Open Days, and more• Developed and executed integrated marketing campaigns based on market, consumer and product insights• Launched Virtual Reality experience for Blue Mountains International Hotel Management School (BMIHMS) Gained recognition in AFR's 2022 BOSS Most Innovative Companies List for investment in future-focused technology• Managed media partnership with HM Magazine on activities such as event sponsorships, editorial features, site takeovers, etc• Managed 2022 QS World University ranking project. This resulted in BMIHMS climbing 5 spots to be the leading hotel school in Oceania for Hospitality & Leisure Management

Sydney, New South Wales, Australia

Marketing Executive for the No.1 Hotel Management School in Australia and Asia-Pacific.• Manage and execute organic social media campaigns across all BMIHMS channels• Manage and execute key events such as: Open Day, Virtual Open Day, etc. Support on other events such as graduation, orientation etc.• Build brand’s competitive advantage through creating relevant and timely creatives including: brochure, video promos, flyers, and other creatives• Lead on key initiatives with industry leading media partner, HM Magazine including: Front Cover coverage, AHICE event, HM Awards Night and more.• Brief and develop all paid social media assets• Manage and create nurture email campaigns in collaboration with the Customer Marketing team• Execute content and creative updates across relevant BMIHMS website pages

Ensuring students get the right information at the right time.• Crafting, editing, and proofing strategic messaging for internal and external stakeholders including newsletters, blogs, etc • Develop and execute direct marketing campaigns using a multi-channel approach including student website, social media, eDMs, app notification, SMS, and more• Lead in key retention projects as direct marketing subject matter expert to drive retention numbers, reduce pre-census attrition• Leverage insights from previous campaigns to continuously improve campaign strategy• Ensure consistent use of branding and tone of voice across all student communications

Sydney, Australia

• Managing key student engagement/retention events such as Orientation Week and Online Orientation• Developed and delivered strategic student content communications including fortnightly Community Updates• Supported communications team in managing online assets including campus website• Launched first campus internal community newsletter to support staff engagement• Coordinated secondary exam period including communications, scheduling and invigilating• Provided excellent customer service to staff, students, and broader campus community in campus hub

Coach over 300 students and provide academic support via an e-learning environment through building rapport and encouraging course engagement.

Provided exceptional customer service through in-depth product knowledge across all Unilever brands and empathetic approach to customer enquiries.

Developed bespoke workshops designed to effectively engage children with social disabilities.Worked collaboratively with Ren Education Centre founders and Macquarie University volunteers to deliver unique 6 week program.

Bachelor Of Arts With Bachelor Of Commerce, Human Resource Management, Psychology, Marketing

Data-Driven Marketing Certificate