Joyce Hernandez Email & Phone Number

Paid Media Analyst with 4 years’ experience in Digital Marketing with proven ability to increase website traffic and social media outreach through development and execution of successful digital marketing campaigns. Committed to outstanding performance and striving to evolve for betterment of brand, consumer, and team.

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  Paid Social Marketing Analyst

  Hot Topic

  Nov 2021 - Present

  Provide direction, strategy, and implementation of paid social media campaigns for the Hot Topic, BoxLunch, and Her Universe brandsAchieved YoY impressions growth for Hot Topic and BoxLunch TikTok pagesMonitor and optimize marketing campaigns to ensure ongoing success through reporting and analysisGenerated sales growth YoY through paid social campaigns on TikTok, Facebook, Instagram, and PinterestConsistently present new growth opportunities in emerging and existing media channels to move the needleResponsible for analyzing, reporting, and providing feedback on paid social media campaigns to internal teams, including senior leadership and CEO, on a weekly basis