Fractional CMO and strategic marketing consultant guiding teams through development of marketing strategies, customer personas, value propositions, and mission/vision/values exercises along with customer-focused measurable campaign development. Translating customer insights and trends into actionable, measurable and impactful marketing programs is the cornerstone of my career. My journey has taken me through a diverse array of industries including education, consumer services and manufacturing. This broad base gives me an expansive viewpoint from which to challenge teams to find innovative ways to reach customers, address their needs, and bring relevant products to market.I am skilled at building collaborative working relationships across functions, organizations and geographies. I began this journey with Ford Motor Company’s marketing leadership program where I built relationships across the Atlantic and led customer insight-focused brand positioning initiatives with our European brands. It was also at Ford where I was first captivated by digital marketing, an ever-evolving world which has been a fascinating part of my professional journey. I deepened my digital marketing expertise through a stint on the agency side and then joined the Ross School of Business at the University of Michigan where I proudly served as the Managing Director for the Executive MBA Program and led all aspects of the ‘school within a school’. My journey next carried me to leadership of a family business where, as a small business owner, I wore all of the hats from marketing and sales to finance and operations. Commercial refrigeration was my next stop, a fulfilling leadership role that returned me to marketing roots. I most recently returned to the education space with roles in both higher education and K-12 leading consumer insights and brand architecture and implementation of a new corporate umbrella brand and portfolio companies.I currently live in Michigan and relish any opportunity to travel and explore. I proudly serve my local education community as a PTO board member and volunteer with Girls on the Run, building confidence in the next generation of women leaders. I am also a passionate skier, attempt to maintain a running regimen. and enjoy finding new and creative ways to torture my kids with vegetables.