Joyce Mwangi Email and Phone Number

Presently, I work as a Business Development Manager monitoring, reviewing, and correcting implementation strategies to bring new revenue turnaround.Key contributions:●Formulating and implementing business development strategies, managing division growth through demographic centric activities that seek to grow capability of teams and improve customer retention. ●Managing all Joined up Customer Plans (JUCPs) between the organization and customers to ensure they deliver a… Show more Presently, I work as a Business Development Manager monitoring, reviewing, and correcting implementation strategies to bring new revenue turnaround.Key contributions:●Formulating and implementing business development strategies, managing division growth through demographic centric activities that seek to grow capability of teams and improve customer retention. ●Managing all Joined up Customer Plans (JUCPs) between the organization and customers to ensure they deliver a win-win-win for customer and consumers. ●Gathering customer feedback and analysing industry dynamics to inform product development, enhancements and marketing strategies to maintain market share.●Coordinating capacity building for the marketing team to improve customer service and operations and facilitate growth in customer volumes and channel development.●Championing divisional Reserve Spirits, IPS, Premium beer Agenda by cascading ideas to help deliver value and business growth.●Managing distributors on recent net sale value of KES 4B.Key Achievements●Led distributor annexation placement of 487 outlets into two distributors and grew market share from 85% to 92.1% Beer and 58% to 65% spirits delivery in Q2.●Earned recognition as outstanding Subject Matter Expert and mentor on Trax (SFE) and account management through well-crafted JUBP /JUCP.●Attained a net sale value growth of +86% and increased beer profitability by 32% and spirits by 56%VS LY.●Integrated solutions that built revenue and enhanced bottom-line performance capabilities.●Built technology roadmaps that drove high-level business priorities, supported and upgraded existing systems of version 8 DMS.●Developed leadership strategies in route to market, set up new routes with different distributors and introduced 102 outlets in the last quarter through cultivated relationships with executive teams. Show less

Key contributions:● Developed Key Accounts Management Program and Business Plans and drove both volume “Push and “Pull” both at the distributors and retail end delivering BTL score of 98% vs 100% while managing an internal team of 5 and an agency of comprising 42 members. ● Conducted performance review, identified skill gaps and facilitated capacity building programs, building high potential talent and grew KPIS by delivering market share 92% from 89% beer and 56 % spirits from… Show more Key contributions:● Developed Key Accounts Management Program and Business Plans and drove both volume “Push and “Pull” both at the distributors and retail end delivering BTL score of 98% vs 100% while managing an internal team of 5 and an agency of comprising 42 members. ● Conducted performance review, identified skill gaps and facilitated capacity building programs, building high potential talent and grew KPIS by delivering market share 92% from 89% beer and 56 % spirits from 52% on exit of the role.● Assessed creditworthiness, set reasonable credit terms of 45 day account and managing timely collections monthly.● Directed category management standards and supported strong visibility and merchandising while working with respective outlets, merchandising and auxiliary sales teams. ● Defined and delivered stretching Key Accounts business plans and strategy for their implementation around a total alcohol, one portfolio approach.● Oversaw 308 key accounts strategic accounts; acted as the link between EABL and top clients needs and doubled their business through JUCPS.● Collated shopper insights, fed them onto trade marketing strategy and translated them into winning shopper experiences. Show less

Key Contributions● Compiled key accounts management program and business plans with off trade chains with KPIs, maximized RTM value chain and drove volume “Push and “Pull” at the retail end.●Defined and delivered stretching Key Accounts Category plans and strategic implementation based on customer needs and expectations.●Fostered credit liability by assessing creditworthiness, setting reasonable credit terms and ensuring timely monthly collections.●Integrated solutions… Show more Key Contributions● Compiled key accounts management program and business plans with off trade chains with KPIs, maximized RTM value chain and drove volume “Push and “Pull” at the retail end.●Defined and delivered stretching Key Accounts Category plans and strategic implementation based on customer needs and expectations.●Fostered credit liability by assessing creditworthiness, setting reasonable credit terms and ensuring timely monthly collections.●Integrated solutions that built profitable units and enhanced operational capabilities on daily reporting.●Streamlined operations and fostered Off trade National consumer promotions in direct chains and emerging chains and grew beer and spirits by 45+% vs target by end of the year and achieved 70% ROI.●Supported and upgraded existing functions, managed an agency with 42 merchandisers, 8 team leads and 2 project managers alongside 5 internal direct reports in different geographies. ●Interpreted sales reports and provided guidance that improved figures and strengthened customer engagement. Show less

Key contributions:●Relationship management ,execution of the sales drivers (QDVPPPC)and the marketing mix to drive the right level of execution to achieve BTL at 100% .●Achieved sales force effectiveness at an aggregate of 90% vs 100% .● Train the Trainer: Earned recognition as outstanding Subject Matter Expert and mentor on SFE.●Performance: Earned a quick promotion based on territory performance < 3 months of tenure.

Key contributions:●Relationship management ,execution of the sales drivers (QDVPPPC)and the marketing mix to drive the right level of execution to achieve BTL at 100% .●Achieved sales force effectiveness at an aggregate of 90% .● Train the Trainer: Earned recognition as outstanding Subject Matter Expert and mentor on SFE.●Performance: Earned a quick promotion based on territory performance < 3 months of tenure.