Currently self-employed. More info here ➡️ https://bit.ly/TFV2024 My resume ➡️ https://bit.ly/JoyceA-ResumeHaving been an advertising creative with a penchant for "big picture" thinking, I've fallen for the main offering of the industry: strategy and solutions. I love uncovering insights from numbers and charts, telling stories that reveal tactics and secrets, and crafting creatives and strategies (or both) to yield desired outcomes!Naturally inquisitive, driven, constantly looking for new grounds to reach, hungry to learn, happy to find new ways to do things, and always looking for the bright spot in everything - I also love discovering new facets of what the world offers and the possibilities of this accelerated future, especially the ones hidden in plain sight. -----Personal motto: "Hunger and expectation precede growth and expansion."
The Founts Ventures
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Freelancer And Business OwnerThe Founts VenturesPetaling Jaya, My
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Freelancer / Business OwnerThe Founts Ventures May 2022 - PresentServe clients in strategic comms planning, brand strategy, end-to-end social media management and content development for various marketing purposes. Here's the link to our Introduction & Credential deck! ➡️ https://bit.ly/TFV2024 Notable Brands: HID, Epson SG, JobStreet MY, Saji, Stuff’d, Mee Tarik Jalan Sultan.
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Senior Strategic PlannerBonsey Jaden Aug 2022 - Jun 2023Led & executed projects and pitches in SG, ID, HK, MY. Notable brands: Travel Journal by Changi Airport, HID, Cetaphil, Chagee, FGV (with emphasis on Saji) -
Digital Account ManagerTrapper Interactive Oct 2021 - Apr 2022Led client engagement across all points of campaign (planning, execution, reporting). Media planning across digital channels (Facebook/ Instagram, Google Ads, Youtube, Rich Media Display, Programmatic) Accounts managed: Farm Fresh, Chef-Ku (New brand launched by Ace Canning launched Dec 2021), Texas Chicken. -
Culture And Strategy Specialist, Business StrategyAda Oct 2020 - Oct 2021Enabler at the intersection of Culture Shaping and Business Strategy. An ever-growing role.- Plan, craft and execute components of ADA’s culture across markets (including but not limited to leadership agenda, employee experience, products communications) -
StrategistAda Feb 2020 - Oct 2020Crafting strategies with a combination of data, creative, media, and content to solve business problems and deliver outcome-based solutions. Key deliverables: Brand strategy, creative strategy, content strategy, high-level data and media strategy.All with data storytelling at its core. I also support the New Business team to win clients for the company, as well as helping existing accounts to win further. Brand strategy. creative strategy, content strategy, high-level data and media strategy.
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Creative CopywriterAda Jan 2018 - Feb 2020As the sole creative copywriter for majority of my tenure, I have: - Crafted creative and content strategies and solutions for all clients in the MY market across an assortment of verticals- Written and delivered in 3 languages: English, Bahasa Malaysia, Mandarin- Produced creative deliverables for online and offline channels (I.e. Social posts, digital videos, website, radio, print, digital OOH, and performance creatives for social and programmatic)- Supported the then-emerging creative businesses in SG, PH, SK, and BD. Here are some awards we've picked up! -- APPIES Malaysia 2019 (Gold)-- MARKies Awards 2019 Malaysia: Most Effective Use - Consumer Insights & Analytics (Bronze)-- MOB-EX Awards 2019: Best Insight-Driven Mobile Campaign (Bronze) -- MOB-EX Awards 2019: Best Social Media Strategy (Silver)
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Contractual Content WriterThe Hive Collective Oct 2017 - Nov 2017- Wrote 8 video scripts - Co-produced and directed and produce 2 videos - Social media content generation, planning and scheduling to generate social media impressions and engagement.- Deals with targeted online ad buys, primarily on Facebook.
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Freelance Contributor - WriterThe Sun Daily - Next Gen Column Aug 2015 - Aug 2017Over the period of time, 16 of my written work have been published in the column. The Next Gen column focuses on interesting/outstanding Malaysian under 30. I’ve interviewed and written about athletes, successful entrepreneurs, artists, performers among others. I was entrusted with the following responsibilities:- Identifying talents to be featured on said column.- Arranging photo shoots and conducting interviews independently.- Working on multiple stories simultaneously.
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Intern (The Bigger Picture)Bfm 89.9 - The Business Station Sep 2016 - Jun 2017Worked closely with producers with research, preparation of interview questions, post-production of pre-recorded interviews, and ensuring that no communication fall through the cracks. I was entrusted to produce several shows: - Generated show topic ideas from current affairs and newsworthy stories- Reached out to experts and qualified individuals to be show guests- Generated questions for interviews- Worked the most with Health & Living (health and science) shows, but was also involved in research work for Live and Learn's Feminist Friday (show that touches on matters concerning women)
Joyce A. Education Details
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Communications (Marketing Communications)
Frequently Asked Questions about Joyce A.
What company does Joyce A. work for?
Joyce A. works for The Founts Ventures
What is Joyce A.'s role at the current company?
Joyce A.'s current role is Freelancer and Business Owner.
What schools did Joyce A. attend?
Joyce A. attended Help University.
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