Joyce A. Email & Phone Number

Petaling Jaya, MY

Serve clients in strategic comms planning, brand strategy, end-to-end social media management and content development for various marketing purposes. Here's the link to our Introduction & Credential deck! ➡️ https://bit.ly/TFV2024 Notable Brands: HID, Epson SG, JobStreet MY, Saji, Stuff’d, Mee Tarik Jalan Sultan.

Led & executed projects and pitches in SG, ID, HK, MY. Notable brands: Travel Journal by Changi Airport, HID, Cetaphil, Chagee, FGV (with emphasis on Saji)

Led client engagement across all points of campaign (planning, execution, reporting). Media planning across digital channels (Facebook/ Instagram, Google Ads, Youtube, Rich Media Display, Programmatic) Accounts managed: Farm Fresh, Chef-Ku (New brand launched by Ace Canning launched Dec 2021), Texas Chicken.

Enabler at the intersection of Culture Shaping and Business Strategy. An ever-growing role.- Plan, craft and execute components of ADA’s culture across markets (including but not limited to leadership agenda, employee experience, products communications)

Crafting strategies with a combination of data, creative, media, and content to solve business problems and deliver outcome-based solutions. Key deliverables: Brand strategy, creative strategy, content strategy, high-level data and media strategy.All with data storytelling at its core. I also support the New Business team to win clients for the company, as.

As the sole creative copywriter for majority of my tenure, I have: - Crafted creative and content strategies and solutions for all clients in the MY market across an assortment of verticals- Written and delivered in 3 languages: English, Bahasa Malaysia, Mandarin- Produced creative deliverables for online and offline channels (I.e. Social posts, digital.

- Wrote 8 video scripts - Co-produced and directed and produce 2 videos - Social media content generation, planning and scheduling to generate social media impressions and engagement.- Deals with targeted online ad buys, primarily on Facebook.

Over the period of time, 16 of my written work have been published in the column. The Next Gen column focuses on interesting/outstanding Malaysian under 30. I’ve interviewed and written about athletes, successful entrepreneurs, artists, performers among others. I was entrusted with the following responsibilities:- Identifying talents to be featured on said.

Worked closely with producers with research, preparation of interview questions, post-production of pre-recorded interviews, and ensuring that no communication fall through the cracks. I was entrusted to produce several shows: - Generated show topic ideas from current affairs and newsworthy stories- Reached out to experts and qualified individuals to be.