Joyce Copeland Email & Phone Number

As a travel and hospitality copywriter with more than two decades of experience, I've collaborated on hundreds of multi-scale B2B and B2C projects, producing award-winning copy for clients ranging from boutique ad agencies to global travel brands. Working independently or as a strategic team member, I'll tell your brand story across print, digital and social media. What can you expect from me?• Unexpected concepts • A voice that resonates with your target audience• Storytelling that makes your brand live and breathe• Buzz-worthy long and short-form copy• Strategic content for travel, hospitality and destination brands

Listed skills include Marketing, Magazines, Social Media Marketing, Seo, and 16 others.

• Freelance Travel Copywriter, Brand Storyteller

  Joyce Copeland Copy

  Jan 1992 - Present - Tucson, Arizona Area

  • SHAPE BRAND NARRATIVES for travel and hospitality clients and agencies via marketing collateral, digital content, magazine articles, press releases Select Clients: Interval International, Unlimited Vacation Club by AMResorts, Breckenridge Grand Vacations- Developed content for the Royal Palm Vacations member kit (Gold Addy winner) for brand marketing agency Brand Tango- Conceptualized short-form narrative for "wow"​ graphics in an experiential sales center developed for Silverleaf Resorts (Silver Addy) • CRAFT DETAILED REVIEWS of boutique hotels and resorts and customer stories for award-winning hospitality websitesClients: i-escape.com, Karisma Hotels & Resorts, Vacation Homes of Key West, Deedee's Apartments- Created a new voice and content for a 100-page website for two vacation clubs for timeshare owners operated by Mexican hospitality innovator Karisma Hotels & Resorts - Wrote firsthand reviews of over 50 boutique hotels in 11 countries for i-escape.com, a UK-based hotel booking site with multiple industry awards • CREATE MULTI-LAYER MARKETING COLLATERAL for hospitality brands and high tech companies, including member kits, brochures and direct mailClients: Sunset World, Melia Hotels International - Created 50-page member kit/brochure for Destinations by Club Meliá, a new vacation club operating under the Meliá Hotels brand.- Tapped as the "go-to"​ copywriter for Oracle and Computer Associates'​ Education Services brands, acting as a strategic team member of the main marketing arm for the companies' suites of customer training • INTERFACE WITH TOP EXECUTIVES WORLDWIDE to craft profiles of leading hospitality brands and resort developersProjects: Interval International, Starwood Vacation Ownership, Welk Resorts, Westgate Resorts - Researched and wrote dozens of 2,200-word travel industry trend articles and 1,400-word developer/resort profiles, interviewing senior executives from global brands and industry experts