Joyce Hsu Email & Phone Number

Manhattan, New York, United States

- Led the development of primary and secondary packaging for high-end products, ensuring designs balanced aesthetic excellence with functional performance for global product launches.- Collaborated with R&D, Marketing, Manufacturing, and Logistics teams to deliver innovative packaging solutions aligned with the brand's luxury image, ensuring top-tier quality and consumer satisfaction.- Managed the vendor selection process, negotiating with premium suppliers to secure high-quality materials, optimize pricing, and maintain rigorous brand standards.- Directed the creation of unit and production tooling, partnering with suppliers to achieve precision engineering and cost-effective production without compromising brand integrity.- Coordinated with manufacturing plants for line trials, ensuring seamless integration of packaging into high-volume production while troubleshooting and optimizing for efficiency.- Led performance testing with testing labs to validate packaging durability and functionality, safeguarding the luxury product's safety and appearance.- Drove global sustainability initiatives, selecting eco-friendly materials and optimizing packaging designs to reduce waste, while ensuring compliance with evolving sustainability regulations.- Managed multiple high-priority projects, ensuring timely delivery, cost-efficiency, and alignment with brand standards and global regulations.

* Lead engineer for product development. Create highly innovative packaging and product solutions in beauty industry* Collaborate with factories and suppliers to develop new packaging ideas and bring new designs to market* Work cross- functional between sales and marketing team to share and analyzed new trends / leads with sourced products * Support technical needs across packaging projects* Design ideation/development of technical drawings/ prototyping and testing design work with 3D printing technology

* Designed packaging solutions on freelance basis (including Fortune 500 clients)* Developed graphic design/UI/UX for educational mobile apps; utilized Adobe PS, Illustrator,XD to generate graphics for range of applications; used adobe CS to create storyboarding/UI/UX for mobile parking app* Used Rhino software and Solidworks to aid rms in prototyping process* Utilized Sketch/Adobe XD/Webow to aid in prototyping for UI/UX for website design* Consulted on product design/development of face-shields to aid during COVID-19 pandemic

* Responsible for creating corrugated packaging solutions for clients through understandingthe product, brand, client vision, retail environment, and budget limitations* Developed engineering specifications; translated rendering drawings into planogram (POG)drawings; digitally modeled and rendered finalized designs utilizing ArtiosCAD and renderingsoftwares; fabricated 3D prototypes based on 2D sketches from white samples to mockupprototyping* Generated quote drawings; established material specifications for display components;created printing dielines and indicated printing methods and process; worked with projectmanagement and outside vendors to develop compatible specifications based on quality,price, delivery time, and budget; created final engineering specifications with parts list* Developed (internal) manufacturing plant assembly instruction sheets and (consumer-facing)retail instruction sheets* Provided technical expertise during internal and external sales calls and meetings;responsible for solving in-field display performance issues* Trained interns for making mockups, using Konsberg cutting table and to generateinstruction sheets

New York City

* Worked closely with packaging department designers to design and develop packagingstructures; interpreted and transformed sketches into 2D dielines to ArtiosCAD software* Utilized the Kongsberg machine to cut packaging pieces for planograms, presentations,customer required mockups and sales shows* Communicated as required with the HK packaging office* Monitored packaging projects to ensure they met yearly deadlines

Lyndhurst, New Jersey

* Designed “Safety Snags” boxes for the company-wide safety reporting program; utilized sketching, ArtiosCAD, and Ilustrator; boxes were distributed to offices in the U.S.A.and Canada* Utilized ArtiosCAD software to find existing display components, modify display components, and generate specification packages* Redesigned existing packaging structures to enhance usability features* Worked with the Graphics team to create true-to-life mockups; responsible for mounted graphics* Photographed displays and used Photoshop and Illustrator prepare presentations for clients

Rochester, New York Area

* Assisted students in operating 3D printing machines* Provided tutoring, adjusted files, managed printing schedules, problem solved, and performed machine maintenance