Joyce Lai Email & Phone Number

Global Marketing Creative Advertising

Manage a team of Designers, Production Artists, and Account ExecutivesLead creative campaigns across all home entertainment platforms: key art, packaging, ads, outdoor, digital assets, and other collateral materialsMentor designers of all levels in conceptualizing, developing and executing creative campaignsOversee production artists finalize mechanicals and ensure that quality and consistency is maintained across all deliverablesCollaborate with Account Executives and drive… Show more Manage a team of Designers, Production Artists, and Account ExecutivesLead creative campaigns across all home entertainment platforms: key art, packaging, ads, outdoor, digital assets, and other collateral materialsMentor designers of all levels in conceptualizing, developing and executing creative campaignsOversee production artists finalize mechanicals and ensure that quality and consistency is maintained across all deliverablesCollaborate with Account Executives and drive overall design strategies with given timelines and budgetsLiaise with Senior Management and internal cross-functional teams Show less

Conceptualize and develop breakthrough campaigns for Home Entertainment, Theatrical, Broadcast, and Video GamesHandle retouching and finishing high resolution artWork with Production Artists to prepare final files and mechanicals for deliveryDirect photographers, illustrators, 3D artists, and finishers to generate creative content based on brand strategy

Collaborate and assist the Creative Director and design team develop key artProvide production services such as creating templates and mechanicalsHandle office administration tasksPrepare presentations and boards for client meetings