• Project management and operations – Built global ecommerce and branding projects and campaign plans for clients(Confidential)

• Brand strategy and business operation – orchestrated full-set branding strategy and business growth strategy and plan, and designed and operated client engagement plan; formulated brand operation on Tmall, group buying, and social media visual and content management, on Tmall, Wechat, Weibo, Red; brought 10X YOY business growth• Channel and Advertising partner management – built channel strategy including marketing, content and CRM, and grew vender matrix; managed 8 agencies specializing… Show more • Brand strategy and business operation – orchestrated full-set branding strategy and business growth strategy and plan, and designed and operated client engagement plan; formulated brand operation on Tmall, group buying, and social media visual and content management, on Tmall, Wechat, Weibo, Red; brought 10X YOY business growth• Channel and Advertising partner management – built channel strategy including marketing, content and CRM, and grew vender matrix; managed 8 agencies specializing in different aspects and channels, and drove coordination Show less

• Innovation strategies - developed e-commerce strategies• Digital projects - managed social commerce and APP projects

• Innovation strategies – worked for Louis Vuitton from consumer analysis to develop e-commerce business strategy and customer acquisition strategy, and presented to client’s HQ; conducted user journey design from competitor audit, consumer research and interviews; stimulated RMB 24 million sales• E-commerce site management and social media monitor – built e-commerce platforms and managed vendors and solved technical issues for ETRO; used Google Analytics to uncover opportunities; optimized… Show more • Innovation strategies – worked for Louis Vuitton from consumer analysis to develop e-commerce business strategy and customer acquisition strategy, and presented to client’s HQ; conducted user journey design from competitor audit, consumer research and interviews; stimulated RMB 24 million sales• E-commerce site management and social media monitor – built e-commerce platforms and managed vendors and solved technical issues for ETRO; used Google Analytics to uncover opportunities; optimized the platform and the purchase process; co-created CRM system for consumer engagement and tracking; drove RMB 50 million business• Market analysis and campaign creative – Analyzed the brand and set the brand positioning; led design team working on key visual design based on the market analysis; designed brand activation plan Show less

• Platforms and agencies management – including Alibaba, JD and advertising agencies• Business planning and execution - ensured eCommerce solutions and execution; conducted vendor selection for clients• China market study and entry strategy - consulted and developed Chinese eCommerce strategy for fortune 500 clients• Provided market intelligence, and business execution plan, sales forecast, and ROI for RMB 34 million market value; clients including international clients•… Show more • Platforms and agencies management – including Alibaba, JD and advertising agencies• Business planning and execution - ensured eCommerce solutions and execution; conducted vendor selection for clients• China market study and entry strategy - consulted and developed Chinese eCommerce strategy for fortune 500 clients• Provided market intelligence, and business execution plan, sales forecast, and ROI for RMB 34 million market value; clients including international clients• Marketing and business operations - developed e-commerce campaign calendars and brand strategy; generated big idea and campaigns for RMB 106 million online markets• Digital channel monitoring - monitored clients’ market movement and product sales in cross channels; provided Tmall brand flagship store audits and improvement execution plan Show less

• Data analysis and business management – provided case study, market movement, competitor analysis; dealt with RMB 23 million deals• Special case studies – execute case studies for client growth and development projects: - 10-year shampoo benefits and market share movement - Instant noodles flavor national mapping - Global ready-to-drink products allocation and regional preference - Bottled water brand image and bottle design research• Client management -… Show more • Data analysis and business management – provided case study, market movement, competitor analysis; dealt with RMB 23 million deals• Special case studies – execute case studies for client growth and development projects: - 10-year shampoo benefits and market share movement - Instant noodles flavor national mapping - Global ready-to-drink products allocation and regional preference - Bottled water brand image and bottle design research• Client management - drove client satisfaction in skincare and beverage industries• Cross-function team player – worked with different teamss to develop business chances, provide depth insights Show less

• Sales Achievement – drove USD $72 million sales and achieved sales target 125% • Client management – maintained great client relationship in south-east Asia• Market research – interviewed global and domestic clients; studied market trend• New product development - developed the new product (cigarette packaging) based on market needs and put into production to sales