Joyce Mckinney Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Greater Atlanta Area

Responsible for business development and relationship management.

Oversee marketing communication for clients including research, communication plan development, implementation/execution and follow up.

Cordova, Tn

Serve as the liaison between MAAG and the media. Write news releases, schedule interviews, facilitate media stories, maintain website and create the marketing materials that promote the activities of MAAG including brochures, business cards, branding material and newsletter. Additionally the duties include maintaining a presence on the internet and on social media. Other duties include writing grants and making public appearances to represent MAAG at events. Recently took on the role of creating and managing a newly formed tourism board for the organization that is geared to promote rural tourism in West Tennessee covering four counties.Immediate Results and Accomplishments- Developed an informative website (www.maagov.org)- Rebranded the organization with new logo that better represents the mission- Redesigned marketing materials generating more opportunities for exposure- Published organization’s first newsletter distributed electronically across the country- Manage regional tourism promoting rural attractions in the region- Create and maintain the social media presence for the organization - Wrote articles published in the Commercial Appeal MyLife section- Plan and manage all special events involving the organization internally and externally

Memphis, Tn

Developed communication strategies that increased visibility of the organization, and strengthened the brand and the brand mission internally for a congregation of approximately 3500 members. Responsible for all aspects of the organization’s marketing and communications, public relations, media relations and brand identity for two campuses including all marketing materials and internal newsletter. Collaborated with leadership in developing programming elements consistent with the brand, mission and vision. Worked with senior executive to create letters, preaching series, and other messages for internal and external publication. Researched and developed growth strategies based on trends and best practices. Directed artwork and layout for print and electronic communication and developed social media presenceImmediate Results and Accomplishments- Launched radio program that doubled listenership in one year and is the benchmark for other organizations in that timeslot- Developed sermon series that increased weekly attendance for the organization - Created marketing strategy for an internal fundraising campaign that increased giving in economic downturn. - Simplified the internal communication process making it a smarter tool for all stakeholders

Directed external and internal communication the MGM MIRAGE property. This included: Media relations, employee newsletter, charitable donations, employee volunteer programs, executive presentations, crisis communication and diversity initiatives. Developed media relations policy and advised management on interview techniques. Managed crisis communications and served as company spokesperson in the community. Managed employee engagement and fundraising for Voice Foundation (MGM’s employee-funded foundation). Built morale through community outreach. Acted as speechwriter for senior management.

Managed employee volunteer and engagement program as well as company outreach. Managed company giving process including intake, review, site visits and recommendations. Coordinated volunteer opportunities for corporate employees with charitable organizations. Acted as Chief Correspondent for national internal corporate newsletter. Chaired Employee Volunteer Council and managed company's scholarship program.

Bachelor'S Degree (Communication), Communication, General

Bachelor Of Arts (B.A.), Communication