Moses Everett Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

• Primary lead on all branding projects including company name exercises, brand identity, and logo development, website design, creative direction, and messaging architecture to ensure articulation of organization’s.
• Created passive-income generating revenue stream through the development of agency-owned SaaS application focused on amplifying diverse voices in media.
• Responsible for the development, implementation and evaluation of short- and long-term digital marketing plans, campaigns and budgets.
• Regularly conducts relevant market research and monitor trends related to digital marketing services
• Streamlined internal processes through the implementation of industry best practices and software tools.- Led the implementation of AI into creative development process- Developed a process for redundancy in data.

Atlanta, GA

• Specializes in providing minority startups and emerging businesses with the tools they need to build successful brands such as brand identity development, web design, and traditional and digital marketing strategies.
• Designed brand activations for small businesses and major corporations including ESPN Events and The Athletes Foot to build brand awareness, and loyalty amongst their target audience.
• Consult businesses with brand development strategies and opportunities to increase social media presence through digital media platforms.

Greater Atlanta Area

Responsible for creating, implementing and measuring the success of: a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and, all Organization marketing, communications and public.

Greater Atlanta Area

• Brand Development
• Spearhead the creative development process of FultonCounty’s Strategic Plan (1Fulton) including namingexercises, brand identity, messaging architecture andcompetitive positioning.
• Improve brand loyalty by 50% by increasing brandawareness through digital media platforms, and therestyle of newsletters, flyers, brochures, and printmaterial.
• Launch strategic plan microsite (www.1fulton.org) inJanuary 2018; in two months reached an average of 2.5kdaily active users.Campaign Management
• Created audience specific social media campaignsbased on market research, traffic analytics, andreporting to improve the online presence of the district’sbrand and strengthen stakeholder relationships.
• Achieve growth goal of 30% by mitigating online userchurn, increasing digital impressions, conducting QAcampaigns, building effective campaign performancereports, and providing recommendations for optimizingcampaigns.

Thomasville, GA

• Designed/Managed engaging websites, and provided webtraining and support to over 500 teachers in the district.
• Developed compelling written content such as pressreleases and human-interest stories to maximize mediaexposure for the district.
• Represented Executive Leadership as the spokespersonand liaison to emphasize the district’s strategies andprogramming while relaying the needs of parents.Collaborated with other parent engagement professionalssuch as.

Thomasville, GA

• Coordinated and implemented college recruitinginitiatives within a 100-mile territory for the recruitment offirst year college students.
• Enhanced the overall Marketing/Branding strategyincluding: a refreshed logo, targeted recruitmentcommercials, and a defined branding statement applicable tothe target audience.
• Spearheaded media and communications for local andregional marketing campaigns, monitored progress ofcampaigns, and evaluated campaign effectiveness.
• Strengthened media contact list of local publications andnonprofit organizations to increase the university’sexposure to potential students and community partners.

Jacksonville, Florida Area

• Responsible for developing the Small and Midsized Truckload and Door-to-Door lines of business.
• Responsible for the research and analysis of current and potential CSX customers to identify growth opportunities within the truckload sector.
• Created the foundation for implementing the sales strategy for the Small and Midsized Truckload lines of business.
• Marketing manager used results of analysis to formulate the Small and Midsized Truckload Overall Business Strategy.

Savannah, Georgia Area

• Led the marketing campaign for two new Chevrolet automobiles.
• Created and coordinated a vehicle promotion event that coincided with a college homecoming event.
• A majority of the survey respondents indicated an increased awareness of the vehicles with a high probability to purchase one of the showcased vehicles in the future.

Jacksonville, Florida Area

• Research analyst responsible for developing a comprehensive benchmarking report which focused on the primary competitor’s services and operational capabilities.
• Responsible for creating a new business penetration report and market trend analysis.
• Analysis report used by corporate sales team to utilize competitive advantages in capturing market share