Joyce Tse Email & Phone Number

Menlo Park, Ca, Us

• Own and lead the GTM initiatives to retain existing customers and expand their footprint with Genesys leading Contact Center as a Service (CCaaS) solutions• Partner closely with product management and business operation teams to support sales region priorities and drive marketing-aligned strategic initiatives• Provide the strategy, business intelligence and messaging required to create compelling content• Serve as an internal and external evangelist for the Genesys Cloud solution to provide subject matter expertise when working across teams

Menlo Park, Ca, Us

• Cultivate and expand the Genesys Asian Impact Network (GAIN), the company's sixth employee-led resource group (ERG) established to celebrate, bridge and embrace the uniqueness of Asian cultures• Provide strategic direction and leadership to drive initiatives that promote cultural awareness, collaboration, and belonging within the organization for Asian employees and allies• Orchestrate cultural, networking and professional development-focused virtual events to foster an environment where different perspectives and experiences could be shared and valued

Menlo Park, Ca, Us

• Contributed to Genesys Multicloud CX integrated sales & marketing plans and buyer enablement assets required to drive new logo and competitive displacement business growth • Developed insights from campaign outcomes, buyer intent data, and account-based technographics to support Industry and Strategic Alliance-focused positioning and market-entry evaluations• Partnered with performance marketing, content, customer advocacy, value consulting, and communications teams to orchestrate GTM execution across the marketing funnel

Austin, Texas, Us

• Led the complete product marketing process and demand generation roadmap for Oracle Advanced Customer Services portfolio to achieve +10% in bookings year-over-year• Project managed execution of global sales campaigns and amplification of customer success stories via web, events, webcasts, social media, and Oracle campuses• Oversaw a team of regional field marketing managers to execute cohesive strategies, resulting in a 20% surge in regional lead generation and market penetration• Analyzed campaign results to provide key insights and actions for sales progression with stakeholders in product management, sales enablement, marketing operations, content marketing, and sales • Established marketing systems and processes to allow for a culture of innovation and encourage entrepreneurship to achieve overall sales and marketing business objectives

Worldwide, Oo

• Spearheaded the project management of new content development and campaign guidance for key marketing initiatives, sponsored by the firm’s Global Finance Transformation Center of Excellence• Instituted high level of collaboration with key stakeholders across 35 countries to launch new thought leadership reports as part of the firm's Finance in a Digital World™️ campaign • Recognized for strategic execution of marketing and communication tactics that drove 15% growth in website visits month-to-month and total lifetime visits exceeded the firm’s benchmark by 12x

Armonk, New York, Ny, Us

• Established multiple projects, timelines, and deliverables for results-driven IBM Watson Internet of Things marketing campaigns across industries• Maximized $1.5M+ annual marketing budget across campaign tactics for North America market• Pioneered new strategic marketing programs that drove physical-digital innovation• Led team of functional experts for events, digital, and social media in support of integrated and buyer-focused marketing campaigns• Surpassed annual sales revenue target by 110% totaling $70M and delivered 20% year-over-year revenue growth

Las Vegas, Nevada, Us

• Created and implemented targeted lead generation and maturation strategies for TRIRIGA's new and existing integrated workplace management system products• Managed the production, distribution, and response analysis for marketing distribution lists • Developed, implemented, and maintained a marketing ROI model to target consumer response and measure success of marketing campaigns • Designed and managed key deliverables for marketing programs across multiple channels: online marketing, direct mail, email and social media to increase sales pipeline

Henderson, Nv, Us

• Introduced innovative marketing strategies to drive e-commerce and advertising revenue for Beyond Commerce's three business subsidiaries (BOOMj, i-SUPPLY, LocalAdLink)• Generated new business opportunities with marketing partners and vendors; affiliate, e-mail, comparison shopping engine, digital advertising vendors and leading community experts• Produced content for website, print and digital advertisements, marketing and sales collateral• Improved digital advertising sales and operations processes including pipeline identification and management, trafficking, analysis and planning

Las Vegas, Nevada, Us

• Implemented new business development strategies to increase revenue and customer base• Identified and used consumer data to translate key insights into targeted business building ideas • Produced key performance indicator dashboard reports and forecasting tools for marketing revenue channel attribution

New York, Ny, Us

• Built standards and infrastructure for Search Engine Marketing (PPC & SEO) programs for all three e-commerce brands - Alloy, CCS and Delias• Developed and executed affiliate recruitment, growth and reactivation plans• Generated campaign performance reports, provided performance analysis and executed on the analysis to ensure positive ROI

New York, Us

• Successfully managed top tier affiliate relationships with incentive/loyalty (UPromise, FatWallet, MyPoints), comparison shopping (Shopping.com, PriceGrabber) and search engine partners (Google, MSN, Yahoo) • Identified and implemented strategic business opportunities cross online partnerships to generate new paid and organic growth • Oversaw the development of marketing tools to analyze performance and P&L trends for affiliate and search marketing channels

• Negotiated and implemented CPC, CPA and CPM e-mail and online media campaigns• Developed strategic business plans for services in database management and marketing• Managed third-party vendors and contractors and evaluated new opportunities for clients

Costa Mesa, Ca, Us

• Produced, QA’d, and deployed Fortune 500 client's e-mail marketing campaigns including but not limited to InStyle.com, Wyndham Hotels, B&N.com, TimeLife.com, and CompUSA• Analyzed and interpreted client’s e-mail campaign results in order to propose solutions to optimize their online marketing efforts • Up sold company’s innovative marketing products and services to improve client’s ROI

Bachelor Of Science (B.S.), Computer Science

Executive Education, Behavioral Economics Immersion