Joyce Tse Email and Phone Number
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🚀 Marketing Leader Transforming Visions into Results:With a proven track record of over two decades in the tech industry, I'm a dynamic marketing leader known for cultivating high-performance teams that drive tangible outcomes. My journey is rooted in a blend of strong technical and project management expertise, coupled with an unwavering passion for crafting integrated, results-driven multi-channel marketing and content development strategies.🌍 Advocating for Diversity, Equity & Inclusion:As a firm believer in the power of community and cultural awareness, I actively champion initiatives that foster a more inclusive workplace. I'm proud to serve as a dedicated advocate for AAPI professionals, leveraging my role as Board Member for the Las Vegas Chapter of the National Association of Asian American Professionals (NAAAP) and Founder & Co-Chair of the Genesys Asian Impact Network (GAIN).🔑 Specialties:• B2B/B2C Lead & Revenue Generation• Portfolio & Product Marketing• Performance Marketing & Conversion Optimization• Strategic Planning & Design Thinking• Marketing Automation & Data Analytics• Events Planning & Execution• SEO/PPC/CSE Strategies for Maximum Visibility• People Management & Leadership
Genesys
View- Website:
- genesys.com
- Employees:
- 1
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Director Of Product Marketing, Genesys Cloud CxGenesys 2022 - PresentMenlo Park, Ca, Us• Own and lead the GTM initiatives to retain existing customers and expand their footprint with Genesys leading Contact Center as a Service (CCaaS) solutions• Partner closely with product management and business operation teams to support sales region priorities and drive marketing-aligned strategic initiatives• Provide the strategy, business intelligence and messaging required to create compelling content• Serve as an internal and external evangelist for the Genesys Cloud solution to provide subject matter expertise when working across teams
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Founder And Co-Chair, Genesys Asian Impact NetworkGenesys 2022 - PresentMenlo Park, Ca, Us• Cultivate and expand the Genesys Asian Impact Network (GAIN), the company's sixth employee-led resource group (ERG) established to celebrate, bridge and embrace the uniqueness of Asian cultures• Provide strategic direction and leadership to drive initiatives that promote cultural awareness, collaboration, and belonging within the organization for Asian employees and allies• Orchestrate cultural, networking and professional development-focused virtual events to foster an environment where different perspectives and experiences could be shared and valued
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Director Of Product Marketing, Genesys Multicloud CxGenesys 2021 - 2022Menlo Park, Ca, Us• Contributed to Genesys Multicloud CX integrated sales & marketing plans and buyer enablement assets required to drive new logo and competitive displacement business growth • Developed insights from campaign outcomes, buyer intent data, and account-based technographics to support Industry and Strategic Alliance-focused positioning and market-entry evaluations• Partnered with performance marketing, content, customer advocacy, value consulting, and communications teams to orchestrate GTM execution across the marketing funnel
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Director Of Global MarketingOracle 2018 - 2021Austin, Texas, Us• Led the complete product marketing process and demand generation roadmap for Oracle Advanced Customer Services portfolio to achieve +10% in bookings year-over-year• Project managed execution of global sales campaigns and amplification of customer success stories via web, events, webcasts, social media, and Oracle campuses• Oversaw a team of regional field marketing managers to execute cohesive strategies, resulting in a 20% surge in regional lead generation and market penetration• Analyzed campaign results to provide key insights and actions for sales progression with stakeholders in product management, sales enablement, marketing operations, content marketing, and sales • Established marketing systems and processes to allow for a culture of innovation and encourage entrepreneurship to achieve overall sales and marketing business objectives -
Strategic Marketing And Planning LeadDeloitte 2017 - 2018Worldwide, Oo• Spearheaded the project management of new content development and campaign guidance for key marketing initiatives, sponsored by the firm’s Global Finance Transformation Center of Excellence• Instituted high level of collaboration with key stakeholders across 35 countries to launch new thought leadership reports as part of the firm's Finance in a Digital World™️ campaign • Recognized for strategic execution of marketing and communication tactics that drove 15% growth in website visits month-to-month and total lifetime visits exceeded the firm’s benchmark by 12x -
North America Campaign LeaderIbm 2011 - 2017Armonk, New York, Ny, Us• Established multiple projects, timelines, and deliverables for results-driven IBM Watson Internet of Things marketing campaigns across industries• Maximized $1.5M+ annual marketing budget across campaign tactics for North America market• Pioneered new strategic marketing programs that drove physical-digital innovation• Led team of functional experts for events, digital, and social media in support of integrated and buyer-focused marketing campaigns• Surpassed annual sales revenue target by 110% totaling $70M and delivered 20% year-over-year revenue growth -
Marketing Demand Programs ManagerTririga 2010 - 2011Las Vegas, Nevada, Us• Created and implemented targeted lead generation and maturation strategies for TRIRIGA's new and existing integrated workplace management system products• Managed the production, distribution, and response analysis for marketing distribution lists • Developed, implemented, and maintained a marketing ROI model to target consumer response and measure success of marketing campaigns • Designed and managed key deliverables for marketing programs across multiple channels: online marketing, direct mail, email and social media to increase sales pipeline -
Marketing & Advertising DirectorBeyond Commerce, Inc. 2008 - 2010Henderson, Nv, Us• Introduced innovative marketing strategies to drive e-commerce and advertising revenue for Beyond Commerce's three business subsidiaries (BOOMj, i-SUPPLY, LocalAdLink)• Generated new business opportunities with marketing partners and vendors; affiliate, e-mail, comparison shopping engine, digital advertising vendors and leading community experts• Produced content for website, print and digital advertisements, marketing and sales collateral• Improved digital advertising sales and operations processes including pipeline identification and management, trafficking, analysis and planning -
Business Development & Analytics ConsultantZappos.Com 2007 - 2008Las Vegas, Nevada, Us• Implemented new business development strategies to increase revenue and customer base• Identified and used consumer data to translate key insights into targeted business building ideas • Produced key performance indicator dashboard reports and forecasting tools for marketing revenue channel attribution -
Search Engine & Affiliate Marketing ManagerDelia'S, Inc. 2007 - 2007New York, Ny, Us• Built standards and infrastructure for Search Engine Marketing (PPC & SEO) programs for all three e-commerce brands - Alloy, CCS and Delias• Developed and executed affiliate recruitment, growth and reactivation plans• Generated campaign performance reports, provided performance analysis and executed on the analysis to ensure positive ROI -
Online Partnerships ManagerBarnes & Noble.Com 2004 - 2007New York, Us• Successfully managed top tier affiliate relationships with incentive/loyalty (UPromise, FatWallet, MyPoints), comparison shopping (Shopping.com, PriceGrabber) and search engine partners (Google, MSN, Yahoo) • Identified and implemented strategic business opportunities cross online partnerships to generate new paid and organic growth • Oversaw the development of marketing tools to analyze performance and P&L trends for affiliate and search marketing channels -
E-Mail Marketing Manager1800 Communications 2003 - 2004• Negotiated and implemented CPC, CPA and CPM e-mail and online media campaigns• Developed strategic business plans for services in database management and marketing• Managed third-party vendors and contractors and evaluated new opportunities for clients
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Client Account ManagerExperian 2002 - 2003Costa Mesa, Ca, Us• Produced, QA’d, and deployed Fortune 500 client's e-mail marketing campaigns including but not limited to InStyle.com, Wyndham Hotels, B&N.com, TimeLife.com, and CompUSA• Analyzed and interpreted client’s e-mail campaign results in order to propose solutions to optimize their online marketing efforts • Up sold company’s innovative marketing products and services to improve client’s ROI
Joyce Tse Skills
Joyce Tse Education Details
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Binghamton UniversityComputer Science -
Yale School Of ManagementBehavioral Economics Immersion
Frequently Asked Questions about Joyce Tse
What company does Joyce Tse work for?
Joyce Tse works for Genesys
What is Joyce Tse's role at the current company?
Joyce Tse's current role is Marketing Leader | DE&I Advocate | Non-Profit Board President.
What is Joyce Tse's email address?
Joyce Tse's email address is jt****@****ail.com
What is Joyce Tse's direct phone number?
Joyce Tse's direct phone number is +191720*****
What schools did Joyce Tse attend?
Joyce Tse attended Binghamton University, Yale School Of Management.
What skills is Joyce Tse known for?
Joyce Tse has skills like E Commerce, Email Marketing, Online Marketing, Lead Generation, Social Media Marketing, Analytics, Online Advertising, Marketing Strategy, Demand Generation, Integrated Marketing, Sem, Seo.
Who are Joyce Tse's colleagues?
Joyce Tse's colleagues are Monika Kaus, Dustin B., Rachel Ann D., Ellie Bubik, Richard Korzeniewski, Kevin Labato, Jody Crutchfield.
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