Joyce Lo, Mba Email & Phone Number

Mount Pleasant, Wisconsin, United States

Grand Rapids, Michigan, United States

- Collaborated with cross-functional teams, including leadership, development, and managed services to facilitate internal organizational communication and external brand awareness.- Developed marketing communication and digital social content, including case study, blogs, website content, marketing collateral, training materials, and newsletters.- Managed the company's digital channels, including website, Facebook, and LinkedIn.- Generated inbound leads and lead nurturing through email or social media marketing campaigns.- Utilized tags, metadata, and keywords to improve organic search rankings. - Led partnership marketing initiatives, such as drip email campaigns, and social media campaigns. - Established buyer personas to deliver contextual marketing campaigns to align service and product offerings along their buyer’s journey.

Greater Grand Rapids, Michigan Area

- Lead social media strategies and execution to engage and expand Red Level’s social reach, brand management, and leveraged content on existing and emerging platforms- Coordinate inbound and outbound campaigns by assembling, updating and publishing content- Build landing pages with lead generation forms, and set up automated drip email marketing campaigns for lead nurturing- Develop automated marketing workflows to execute and monitor marketing campaign performance- Plan and execute marketing events, including webinars, seminars, workshops and key client events- Curate marketing content, including eBooks, case studies, blogs, websites, sales sheets, and videos that align with marketing campaigns and overall business objectives-Manage content management system, ie. HubSpot, to ensure consistent brand, website updates and posts-Create and update all marketing related standard operating procedures

Greater Grand Rapids, Michigan Area

- Managed the company’s online presence – regularly updated the company’s website and various social media accounts;Facebook, Twitter and LinkedIn- Created and executed Constant Contact email campaigns on company news or events of the company- Optimized and grew digital channels and recommend new ones to increase traffic and brand awareness through SEO

Taiwan

Successfully enhanced and strengthened brand image as premium bridal jewelry using integrated marketing communication. Effectively introduced and positioned The Lazare Diamond® as The World’s Most Beautiful Diamond® by curating a touring exhibition. • Developed and executed all marketing plans for Just Diamond® and The Lazare Diamond®• Established consistent brand image across communication channels, including traditional and social/digital media and store display • Established and managed public relations responsibilities, including press releases, celebrity relations, media relations and VIP events planning and execution.

Taiwan

ACCOUNT EXECUTIVE • K-CONCEPTS COMMUNICATION CONSULTANTS • TOP PUBLIC RELATIONS AGENCY•2008-2009•TAIWANSuccessfully rebranded Rolex as professional premium fine watch from “New Money Brand” through effective communication and public relations strategies. Single-handedly established Rolex’s public relations from ground up as the brand’s first publicist in Taiwan. • Established and implemented strategic communication plans for maximum media exposure • Supervised and executed media events, including press conference, media gathering, and special media inquiries • Researched and explored new business opportunities and pitch • Communicated and coordinated with vendors and internal departments for special project management

New York, Ny

Coordinated with overseas offices for garment label and hangtags pricing quote and order statusCommunicated with Wal-Mart and related garment importers

New York, Ny

Trafficked press samples and sales samples with major magazines and department stores.Organized domestic and international press clippings to examine media exposure.Assisted staff in executing fashion tradeshow, Coterie.Prepared marketing collaterals and press kits for public relations events.

New York,Ny

Communicated with international buyers about seasonal new collections and managed all buyers’ purchases and orders.Managed showroom and prepared fashion show for New York Fashion Week. Participated and assisted in fashion tradeshow, Coterie.

Master Of Business Administration (M.B.A.), Marketing, 3.93

Activities and Societies: Study Abroad- Chile, July 2017

Master'S Degree, Speech And Interpersonal Communication

Bachelor'S Degree, Foreign Languages And Literatures, General

Awarded with Scholarships from Taiwan Ministry of Foreign Affairs for academic achievements

Exchange, American Literature

Activities and Societies: Language Instrunctor