Assistant Manager
1. Managed multiple client accounts including but not limited to tourism, hospitality, arts, semiconductor, automobile2. Concurrently oversaw multiple projects ranging from NT$80,000 to NT$1,000,000 (retainer clients excluded)3. Directed and implemented communication strategies, including media, social media, and consumer strategies4. Planned and executed online and physical press, B2B, and B2C events5. Established and maintained client and media relationships for recurring… Show more 1. Managed multiple client accounts including but not limited to tourism, hospitality, arts, semiconductor, automobile2. Concurrently oversaw multiple projects ranging from NT$80,000 to NT$1,000,000 (retainer clients excluded)3. Directed and implemented communication strategies, including media, social media, and consumer strategies4. Planned and executed online and physical press, B2B, and B2C events5. Established and maintained client and media relationships for recurring business opportunities, risk management, and positive coverages6. Pitched project and coverage ideas to clients and media (ie. business, leisure, online, TV)7. Composed, translated, reviewed, and distributed press releases for events, product launches, etc.8. Other CEO-involved projectsGuam Visitors Bureau (GVB) | Client of VedaProject Manager1. Created, executed, and continuously adjusted the annual Taiwan marketing plan2. Allocated annual marketing budget of approximately US$ 750,0003. Arranged and facilitated stakeholder meetings with government officials, businesses, trade partners, etc. for increased air service, subsidy programs and other marketing programs4. Organized and accompanied trade and media overseas familiarization trips 5. Coordinated trade and consumer marketing programs to boost partners' sales6. Initiated cooperation with media and celebrities to increase brand awareness and maximize earned media value (TV co-op reached earned media value of US$2,085,908)7. Identified new target audiences to promote sales, such as sports, delicacy, etc.8. Designed and organized GVB HQ Taiwan Sales Mission Trips9. Composed detailed Briefing Books for HQ and other communication material10. Joined HQ meetings to present proposals and reports to HQ11. Participated in Taipei, Taichung, and Kaohsiung travel fairs to directly promote Guam to consumers and provide support to trade partners; individually as GVB and with other destination partners Show less