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Joy Lu is a Marketing Technology Director at west, A WFG Company. She possess expertise in management, sales, marketing, cross functional team leadership, budgets and 14 more skills. Colleagues describe her as "Joy is a wealth of knowledge! She has been focused on helping real estate agents with technology and social media for some time, which is an added benefit in how she brings value to this industry. She has seen changes and shifts and helps agents navigate through those challenges. Joy is very literally a "Joy" to work with!! She not only brings added value to agents businesses, but also brings value in being such a sincere and thoughtful person to connect with."
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Marketing Technology DirectorWest, A Wfg CompanyDallas, Tx, Us
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Marketing Technology DirectorWest, A Wfg Company Jan 2017 - PresentDallas/Fort Worth AreaHelping DFW area real estate agents navigate through the technology landscape of our digital world. Bringing marketing and technology solutions and strategies to help generate leads for business growth and leveraging technology to increase productivity. -
Technology Marketing Director - Texas DivisionWfg National Title Insurance Company Jun 2016 - Jan 2017Dallas/Fort Worth AreaBringing real estate agents in the Dallas/Ft. Worth area technology strategies and solutions to help grow their business to the next level! Technology classes and 1 on 1 tech strategy sessions available. -
Director Of TechnologyKeller Williams Realty Jun 2012 - Jun 2016Dallas Preston RoadKW technology systems including eEdge, Market Leader CRM, Mobile Apps, DotLoop. Provided technology training, coaching and consulting to real estate agents and helped increase usage and adoption of their tech systems, leveraging technology to grow their business. -
Marketing ConsultantKeller Williams Realty Plano Oct 2008 - Jun 2012 -
Media BuyerCadbury Schweppes / Dr Pepper Snapple Group Aug 2004 - Apr 20081. Negotiated 60+ media buys (radio, TV and outdoor) for aggressive rates within tight deadlines and delivered strong placements while maintaining cost efficiencies2. Managed budgets totaling $750K for 27 Midwest markets, developed strategic media plans, executed and evaluated over 100 promotional programs, established strong relationships with clients and vendors through consistent communication3. Analyzed client objectives and insights to create customized value-added promotions to drive incremental case sales, used data to create presentations for clients and sales teams to aid in retail sell-ins4. Lead cross-functional teams to facilitate feedback on objectives to improve promotions and grow sales
Joy Lu Skills
Joy Lu Education Details
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Marketing, Advertising -
Marketing And Advertising
Frequently Asked Questions about Joy Lu
What company does Joy Lu work for?
Joy Lu works for West, A Wfg Company
What is Joy Lu's role at the current company?
Joy Lu's current role is Marketing Technology Director.
What is Joy Lu's email address?
Joy Lu's email address is jo****@****ail.com
What is Joy Lu's direct phone number?
Joy Lu's direct phone number is +178158*****
What schools did Joy Lu attend?
Joy Lu attended The University Of Texas At Austin, Texas Mccombs School Of Business.
What skills is Joy Lu known for?
Joy Lu has skills like Management, Sales, Marketing, Cross Functional Team Leadership, Budgets, Social Media Marketing, Advertising, Retail, Customer Service, Leadership, Marketing Strategy, Project Management.
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