Joy Herbers Email & Phone Number

United States

Partnering with the Urbina Consulting team to:- Clarify brand and differentiate digital properties- Define products, services, and target audiences - Identify business priorities and develop a content roadmap - Personalize and optimize digital and content experiences - Launch a metrics strategy

Boulder, Colorado

- Guided product, research, editorial, marketing, and website teams in creating, implementing, and measuring content strategies that supported business goals. - Acted as the website product manager during a content management system (CMS) migration from Drupal 7 to Drupal 10. - Created content components and content models. - Rebuilt and managed taxomies and vocabularies on Microsoft SharePoint and Drupal CMS.- Populated a metrics database with content measurement indicators and mapped them to content types, personas, and KPIs. - Established an SEO strategy for public content and tuned Solr settings to improve on-site search results.- Built, populated, and maintained a database of utility bills from across North America. Used the assets to correlate bill design and language with customer satisfaction.- Wrote customer-facing reports, blog posts, and newsletters and led webinars about content strategy, communications, web design, knowledge management, and AI.

Boulder, Colorado

- Developed and implemented strategies to efficiently deliver quality content to utility customers via digital channels. - Led content strategy workshops, writing and editing training, and metadata-tagging presentations. - Launched a formal content governance program. - Set up AI copyediting software and a workflow management tool to improve content operations.

Boulder, Colorado

Created, published, and managed web content. Introduced content strategy principles to the organization, convened first content strategy council, and facilitated strategy workshops. Specialized in utility marketing and customer experience content, with an emphasis on bill redesign.

Wrote and edited IBM, SAP, Cisco, Motorola, and Covidien business-to-business sales collateral, including white papers, reference guides, brochures, web copy, and videos. Ensured content compliance with style guides and strict legal directives. Worked with customers and internal staff to determine user needs, business objectives, and deliverable goals. Collaborated with designers to develop templates, design elements, and campaign rationales, and ensured that the concepts supported product positionings and key messages.

Edited, proofread, and produced presentations, meeting handouts, marketing materials, proposals, and bid packages for a fast-paced newspaper-industry architecture, design, and consulting firm. Composed copy for company newsletters and firm qualifications. Collaborated with consultants on the look, feel, and content of company publications. Managed a team of editors and designers.